Baygon: Time line

Advertising Agency: Draftfcb México City
Creative Directors: Luis Pedro González
Art Director: Gustavo González
Copywriter: Luis Pedro González
Published: January 2009

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28 comments

john doe's picture
john doe
1571 pencils

what??

sneakyhands's picture
sneakyhands
1857 pencils

guhhh?

Wordnerd's picture
Wordnerd
6662 pencils

whaaaa?

lucas.zaiden's picture
lucas.zaiden
93 pencils

My translation: Baygon is more effective than any of this catastrophes...

Nobody.

Zeus's picture
Zeus
912 pencils

wtf?

ruizigor's picture
ruizigor
10 pencils

Notice the Time"line" is made out of roaches. Meaning they have endured time and everything that comes along with it. Well, that's what I think... Hope it helps.

Guest's picture
Guest

Timeline of roaches; Now, that's great idea. Wished they had focused on bringing my eye to that. Instead, I'm drawn to figuring out the icons and that confusing tagline.

danielhoyos's picture
danielhoyos
13 pencils

The little dots on the timeline are cockroaches, that gives sense to the campaign.

Troglodita's picture
Troglodita
6 pencils

Cómo es la cosa?
Se debe suponer que después del segundo meteoro empieza la era de los insectos?

Troglodita's picture
Troglodita
6 pencils

ok, de entrada no ví muy claramente a las cucarachas formando la línea de tiempo. Está buena la idea.

jonybeta's picture
jonybeta
364 pencils

El giro esta en la linea del tiempo hecha de Cucharachas, que resistieron todo tipo de desastres naturales. Nice!
micorazontusmanos.blogspot.com

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

macuser's picture
macuser
32 pencils

Ha ha, quite funny, but doesn't show a benefit of the product/service. Simply saying that cockroaches are always about isn't enough reason to want to kill them. Should they talk about how quick their service is or the lack of pollutants used or something?

sirvan's picture
sirvan
29870 pencils

Exactly... nothing kills them, apparently. Perhaps if they inserted the logo to stop the timeline...?

+++

"I love some things, and don't love some other things."

eldeadevis's picture
eldeadevis
306 pencils

Before us, during our existance, and millions of years after we have been gone, Cockroaches will live. It´s a fact, while we´re alive: We better use Baygon.

Wordnerd's picture
Wordnerd
6662 pencils

sorry, but the last part doesn't make sense.

this ad doesn't make sense.

gmint7's picture
gmint7
2685 pencils

:::J:::

i like it.
i think coz people missed the dotted line.

:::J:::

ninjak's picture
ninjak
76 pencils

wow, i have to zoom in so much to see it. better get new glasses....

nice one, though.

Blair Semenoff's picture
Blair Semenoff
651 pencils

Stupid!! Did someone get paid for this???

Guest's picture
Guest

Porque explicas tus anuncios carnal, no le saque!!!!

Guest's picture
Guest

so, baygon it's not very efective if there's cockroaches all the way..

eldeadevis's picture
eldeadevis
306 pencils

Huwvos, pinche pACHECO PUTO! jajajaja

Guest's picture
Guest

The only who can kill the roaches is Baygon. Great catastrophies can't. Is clear for me.

Guest's picture
Guest

Does it say, they(cockroaches) survived all this, we better survive.

Guest's picture
Guest

To me it just highlights the fact that chemical pollutants - like the shit that idiots spray around their kitchens to kill roaches - are just another threat that the world faces

..and which the cockroaches are also going to survive.

Makes the product look like it's in the same category as global warming and nuclear war, certainly doesn't sell it to me.

eldeadevis's picture
eldeadevis
306 pencils

Time line made out of cockroaches, representing how strong they are, and there for suggesting the use of a strong remedy: Baygon.

Guest's picture
Guest

GREAT!

cebado's picture
cebado
249 pencils

Greatttt!

Guest's picture
Guest

SMART, STILL NOT EFECTIVE.

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