Baygon: Time line
Advertising Agency: Draftfcb México City
Creative Directors: Luis Pedro González
Art Director: Gustavo González
Copywriter: Luis Pedro González
Published: January 2009
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28 Comments
what??
guhhh?
whaaaa?
My translation: Baygon is more effective than any of this catastrophes...
Nobody.
wtf?
Notice the Time"line" is made out of roaches. Meaning they have endured time and everything that comes along with it. Well, that's what I think... Hope it helps.
Timeline of roaches; Now, that's great idea. Wished they had focused on bringing my eye to that. Instead, I'm drawn to figuring out the icons and that confusing tagline.
The little dots on the timeline are cockroaches, that gives sense to the campaign.
Cómo es la cosa?
Se debe suponer que después del segundo meteoro empieza la era de los insectos?
ok, de entrada no ví muy claramente a las cucarachas formando la línea de tiempo. Está buena la idea.
El giro esta en la linea del tiempo hecha de Cucharachas, que resistieron todo tipo de desastres naturales. Nice!
micorazontusmanos.blogspot.com
Jonathan Betancur
rockvertising.com
twitter.com/jonybeta
Ha ha, quite funny, but doesn't show a benefit of the product/service. Simply saying that cockroaches are always about isn't enough reason to want to kill them. Should they talk about how quick their service is or the lack of pollutants used or something?
Exactly... nothing kills them, apparently. Perhaps if they inserted the logo to stop the timeline...?
+++
"I love some things, and don't love some other things."
Before us, during our existance, and millions of years after we have been gone, Cockroaches will live. It´s a fact, while we´re alive: We better use Baygon.
sorry, but the last part doesn't make sense.
this ad doesn't make sense.
:::J:::
i like it.
i think coz people missed the dotted line.
:::J:::
wow, i have to zoom in so much to see it. better get new glasses....
nice one, though.
Stupid!! Did someone get paid for this???
http://www.truactionflix.com
Porque explicas tus anuncios carnal, no le saque!!!!
so, baygon it's not very efective if there's cockroaches all the way..
Huwvos, pinche pACHECO PUTO! jajajaja
The only who can kill the roaches is Baygon. Great catastrophies can't. Is clear for me.
Does it say, they(cockroaches) survived all this, we better survive.
To me it just highlights the fact that chemical pollutants - like the shit that idiots spray around their kitchens to kill roaches - are just another threat that the world faces
..and which the cockroaches are also going to survive.
Makes the product look like it's in the same category as global warming and nuclear war, certainly doesn't sell it to me.
Time line made out of cockroaches, representing how strong they are, and there for suggesting the use of a strong remedy: Baygon.
GREAT!
Greatttt!
SMART, STILL NOT EFECTIVE.