Baygon: Sink

If you wanna kill them, kill them fast.

Advertising agency: Giovanni+Draftfcb Brazil
Creative directors: Adilson Xavier, Cristina Amorim
Art Directors: Felipe Gomes, Fábio Mota
Copywriter: Fábio Penedo
Illustrator: Felipe Gomes, Fábio Mota
Product: Baygon
Published: April 2011

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esteb's picture
673 pencils


Prof's picture
1453 pencils

I'd kill anyone who'd want to even shortlist this...

you're new to advertising, are you not?

Quite really.

esteb's picture
673 pencils

You will see it at Cannes. Believe me.

jamesrothenburg's picture
554 pencils

Don't care for the art. Looks like a comp sketch.

Davai's picture
608 pencils

Reminds me the illustrations of this campaign, which was better :

atb2005's picture
13567 pencils

@Prof. I would pay anyone to kill you :) This is a nice campaign. I agree though with @Davai. The Doom is much much better.

advertising ninja's picture
advertising ninja
587 pencils

there are just soo many ads similar to this for the exact same type of product its hard to believe people keep making them.. and this one just doesnt bring anything new on the table... and, well, i rather kill them slowly if i wanted to kill them at all.. 3 stars since i like comic books.

kalpesh78's picture
2580 pencils

I agree with Prof.

ideas....30 minutes nahi toh free.

Thatthang's picture
71 pencils

This was done by two dudes I used to work with, years ago, for Doom. The stuff Prof has put up. Nothing wrong with it. But I think it's time for some new insights on this category.

Rotzgoht's picture
186 pencils

Yawn for idea. Yay for execution.

Lazarus's picture
1490 pencils

Drowing is a slow death.

Pentastic's picture
53 pencils

Great execution

kleenex's picture
25174 pencils

I love the ads...

javierbarba's picture
31 pencils

i like it

Nicolas 123's picture
Nicolas 123
51 pencils


Bife's picture
101 pencils


Glut's picture
3947 pencils

old illustration and please stop using bugs and any other insect

MidasTouch's picture
1024 pencils

What the fuck?
I didn't know a funky illustration could hide a total lack of concept.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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