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Published/Aired: 
April 2011
13538
Description: 

Print advertisment created by FCB, Brazil for Baygon, within the category: House, Garden.

If you wanna kill them, kill them fast.

Advertising agency: Giovanni+Draftfcb Brazil
Creative directors: Adilson Xavier, Cristina Amorim
Art Directors: Felipe Gomes, Fábio Mota
Copywriter: Fábio Penedo
Illustrator: Felipe Gomes, Fábio Mota
Product: Baygon

Comments (18)

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Highest Rated

advertising ninja's picture
advertising ninja
Activity Score 614

there are just soo many ads similar to this for the exact same type of product its hard to believe people keep making them.. and this one just doesnt bring anything new on the table... and, well, i rather kill them slowly if i wanted to kill them at all.. 3 stars since i like comic books.

esteb's picture
esteb
Activity Score 673

Gold!

Prof's picture
Prof
Activity Score 1449

I'd kill anyone who'd want to even shortlist this...

you're new to advertising, are you not?

Quite really.

esteb's picture
esteb
Activity Score 673

You will see it at Cannes. Believe me.

jamesrothenburg's picture
jamesrothenburg
Activity Score 554

Don't care for the art. Looks like a comp sketch.

Davai's picture
Davai
Activity Score 618

Reminds me the illustrations of this campaign, which was better : http://adsoftheworld.com/media/print/doom_insecticide_trick_or_treat?s...

atb2005's picture
atb2005
Activity Score 13557

@Prof. I would pay anyone to kill you :) This is a nice campaign. I agree though with @Davai. The Doom is much much better.

advertising ninja's picture
advertising ninja
Activity Score 614

there are just soo many ads similar to this for the exact same type of product its hard to believe people keep making them.. and this one just doesnt bring anything new on the table... and, well, i rather kill them slowly if i wanted to kill them at all.. 3 stars since i like comic books.

kalpesh78's picture
kalpesh78
Activity Score 2578

I agree with Prof.

ideas....30 minutes nahi toh free.

Thatthang's picture
Thatthang
Activity Score 69

This was done by two dudes I used to work with, years ago, for Doom. The stuff Prof has put up. Nothing wrong with it. But I think it's time for some new insights on this category.

Rotzgoht's picture
Rotzgoht
Activity Score 186

Yawn for idea. Yay for execution.

Lazarus's picture
Lazarus
Activity Score 1536

Drowing is a slow death.

Pentastic's picture
Pentastic
Activity Score 53

Great execution

kleenex's picture
kleenex
Activity Score 48079

I love the ads...

javierbarba's picture
javierbarba
Activity Score 31

i like it

Nicolas 123's picture
Nicolas 123
Activity Score 51

.

Bife's picture
Bife
Activity Score 99

*****

Glut's picture
Glut
Activity Score 3935

old illustration and please stop using bugs and any other insect

MidasTouch's picture
MidasTouch
Activity Score 1024

What the fuck?
I didn't know a funky illustration could hide a total lack of concept.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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