Baygon Mosquito Coils: Snake

Advertising Agency: Miami Ad School, Miami, USA
Art Director: Arvindh Lochan

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morse's picture
15028 pencils

Nice idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

andylefty's picture
4533 pencils

It's a insect spray right. What's going on here?

NicoCiego's picture
1035 pencils

Mosquito coil, you genius.

andylefty's picture
4533 pencils

Woah calm down dude. We're all friends here. Let's appreciate the ads.

MK-tessa's picture
216 pencils

I don't get it either. I can't make the connection.

marano's picture
348 pencils

I wasn't familiar with mosquito coils either. Apparently you light one end and it releases a repellent smoke.

SHOB's picture
9 pencils

mosquito coil ad is creative and means product is effective when used.
good job by Art director.

CMO's picture
9 pencils

Very creative ; new. Good job by art director on ideation

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

Like it.

Roger Keynes's picture
Roger Keynes
5497 pencils

Just a tad too obvious.

e.g. Keep the eye & head shape, just shut the mouth.

Maybe add a bit of tongue ;)

Will Think for Salary

TheBert's picture
65 pencils

Unless you're familiar with mosquito coils, this is not very easy to get. Baygon has a variety of different products, so maybe it'd be easier to get for a wider audience there was a visual queue to the actual Baygon mosquito coil product instead of the general company logo.

kalpesh78's picture
2580 pencils

Firstly its college work so please encourage budding advertising folk.
Secondly point our mistakes if any, like Arvindh the idea is sound but a proper execution would have made this look fantastic.
I don't know whats was your limitation but using 3d to make this would have looked far far better.

Good attempt though.
Keep it up.

ideas....30 minutes nahi toh free.

thedesignaddict's picture
5329 pencils

First thought.

Sanriya's picture
9 pencils

Excellent Idea...

celini's picture
90 pencils

Gran idea. Muy buena visualización.

atb2005's picture
13567 pencils

Sorry but the person who did this can't call himself yet art director. More like art novice. I don't care about the idea. The execution is horrendous. This should have never ended on the front page of aotw.

copyninja's picture
40 pencils

Idea good, execution... not so good. But for a school assignment it's ok.

kleenex's picture
25488 pencils

not bad.

outsider's picture
14 pencils

The idea is pretty ok, but needs some serious retouching.

Marcupolo's picture
206 pencils

a 20 000$/year work for that ? Impossible to take more time for the execution !?

marano's picture
348 pencils

A snake isn't even a threat to a mosquito. Not sure I follow

vinciraj's picture
48 pencils

very nice......

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