Baygon: Mask
Fight your worst fear. Use Baygon.
Advertising Agency: Giovanni+Draftfcb, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Directors: Felipe Gomes, Marcelo Lobo
Copywriters: Rodrigo Dorfmann, Fábio Penedo, Daniel “Japa”
Photographer: Gustavo Malheiros
33 Comments
Hahahahaha
Good job
So good it's scary.
Winners use drugs.
Work at Giovanni Brazil
Great... this is a funny job!
GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOODD!
Buensima, felicidades!
Excellent.
Different approach
I Like it
i will scream, this is damn good
Funny idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
nice dudes !
7/10
radical
Who she is scared of, Cockroach or mask wearing guy ?
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~ Quite obviously, I have gathered no moss ! ~
I hope you don't work in advertising.
i hope you're taking drugs.
hehe very funny.. nice one...
ghost idea for sure!
Muy gracioso. Excelente fotografía y actuación.
So she is more scared of the rat, cockroach or whatever it could have been than the scare... this is funny?
very funny and –> great job@gustavo
one should not take life so seriously - as one will not come out of it alive.
Nice
Brasil sil sil sil !
not only funny - great too!
Very funny, great work. The look on her face is so expressive!
Water manipulation objects, fauna, & flora: http://www.dreamstime.com/-rcollection10766-resi239750
what is the product for?
The product kills insects.
GREAT IDEA!!! Fun and Works!!!
izmild
http://uniquetvcomm.blogspot.com
So Funny. Great acting, great photo!
wwwaaaassssssuuuuuuppppppp
nice Stuff .. respect.. make you smile
Great Idea.
Dont like the "amateur" look that the Art Director gave to the ad.
fantastic one
this campaign make me sad, I had the idea two month ago and some how we couldn't make it!
www.praxisadvertising.com
To be honest, they're not 'award winning' quality. They're too obvious and too specific to a pop-culture reference ... oh wait...
Actually, in all seriousness, the idea is good but if you really don't know the characters from Scream, Friday the 13th, etc you just won't get it and that could be a lot of people you 'miss' when trying to sell the product.
Personally, I would've gone with a more 'general strategy, like a guy grabbing on to his mother-in-law :)
Suuuuperb ..... fantastic photography and photoshop.