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Mask

Agency: 
Published/Aired: 
August 2009
Description: 

Print advertisment created by FCB, Brazil for Baygon, within the category: House, Garden.

Fight your worst fear. Use Baygon.

Advertising Agency: Giovanni+Draftfcb, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Directors: Felipe Gomes, Marcelo Lobo
Copywriters: Rodrigo Dorfmann, Fábio Penedo, Daniel “Japa”
Photographer: Gustavo Malheiros

Comments (33)

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Highest Rated

Guest's picture
Guest

To be honest, they're not 'award winning' quality. They're too obvious and too specific to a pop-culture reference ... oh wait...

Actually, in all seriousness, the idea is good but if you really don't know the characters from Scream, Friday the 13th, etc you just won't get it and that could be a lot of people you 'miss' when trying to sell the product.

Personally, I would've gone with a more 'general strategy, like a guy grabbing on to his mother-in-law :)

Guest's picture
Guest

Hahahahaha
Good job

Reality Check's picture
Reality Check
Activity Score 2539

So good it's scary.

Guest's picture
Guest

Winners use drugs.
Work at Giovanni Brazil

Guest's picture
Guest

Great... this is a funny job!

Guest's picture
Guest

GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOODD!

Guest's picture
Guest

Buensima, felicidades!

AmigoInvisible's picture
AmigoInvisible
Activity Score 195

Excellent.

Guest's picture
Guest

Different approach
I Like it

adfreak06's picture
adfreak06
Activity Score 140

i will scream, this is damn good

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Funny idea

premc's picture
premc
Activity Score 917

nice dudes !
7/10

radical

rolling.stone's picture
rolling.stone
Activity Score 2741

Who she is scared of, Cockroach or mask wearing guy ?

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

I hope you don't work in advertising.

satpal's picture
satpal
Activity Score 144

i hope you're taking drugs.

just write's picture
just write
Activity Score 653

hehe very funny.. nice one...

Guest's picture
Guest

ghost idea for sure!

silvi's picture
silvi
Activity Score 4172

Muy gracioso. Excelente fotografía y actuación.

Guest's picture
Guest

So she is more scared of the rat, cockroach or whatever it could have been than the scare... this is funny?

slowrider's picture
slowrider
Activity Score 648

very funny and –> great job@gustavo

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest

Nice
Brasil sil sil sil !

Guest's picture
Guest

not only funny - great too!

jorj's picture
jorj
Activity Score 638

Very funny, great work. The look on her face is so expressive!

kevgroat's picture
kevgroat
Activity Score 175

what is the product for?

Guest's picture
Guest

The product kills insects.

izmild's picture
izmild
Activity Score 770

GREAT IDEA!!! Fun and Works!!!

lambdaboy's picture
lambdaboy
Activity Score 11

So Funny. Great acting, great photo!

Guest's picture
Guest

wwwaaaassssssuuuuuuppppppp

maashookshee's picture
maashookshee
Activity Score 414

nice Stuff .. respect.. make you smile

BachBern's picture
BachBern
Activity Score 106

Great Idea.
Dont like the "amateur" look that the Art Director gave to the ad.

Guest's picture
Guest

fantastic one

Muhammad Imran's picture
Muhammad Imran
Activity Score 616

this campaign make me sad, I had the idea two month ago and some how we couldn't make it!

Guest's picture
Guest

To be honest, they're not 'award winning' quality. They're too obvious and too specific to a pop-culture reference ... oh wait...

Actually, in all seriousness, the idea is good but if you really don't know the characters from Scream, Friday the 13th, etc you just won't get it and that could be a lot of people you 'miss' when trying to sell the product.

Personally, I would've gone with a more 'general strategy, like a guy grabbing on to his mother-in-law :)

Guest's picture
Guest

Suuuuperb ..... fantastic photography and photoshop.

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