Baygon: Ghost

No Second Chance

Advertising Agency: DraftFCB, Jakarta, Indonesia
Creative Director: Widyalupi Nonis
Art Directors: Defitriadi, Ridward Ongsano
Copywriter: Indah Larasati
DI Artist: Defitriadi
Photographer: Budi Han
Published: August 2010

Related videos by Shutterstock

22 comments

Roger Keynes's picture
Roger Keynes
5497 pencils

Like.

Will Think for Salary

pierrelastname's picture
pierrelastname
2869 pencils

SAME IDEA GOT BRONZE IN CANNES TIME AGO, CHILEAN AD ON TV.

F.Abboud's picture
F.Abboud
218 pencils

:D - I like!

Guest's picture
Guest

Isn't that an adaptation of an old TV Commercial of the same product?

Guest's picture
Guest

A cockroach lying upside down means dead. No need to show the ghost, i guess. The dead insect chart done by FCB itself was far better

Guest's picture
Guest

The whole point of the ad is the ghost thing. The line is "no second chances" meaning, dead bug and also dead ghost. Get it?

Guest's picture
Guest

Since when are ghosts of bugs a problem? So f*ing stupid this ad.

Dzsoi's picture
Dzsoi
5268 pencils

I agree.

michelangelo's picture
michelangelo
660 pencils

it could've been done better. you guys need a better AD and retoucher

Hibon's picture
Hibon
3731 pencils

The product should be smaller ;-)

Simple ideas are the best !

Guest's picture
Guest

touchy !!

bobby666's picture
bobby666
1460 pencils

ok stuff. nothing great about it. lacks the wow factor.

Guest's picture
Guest

I like

Guest's picture
Guest

I like

Guest's picture
Guest

The execution of this idea in the 3 to 5 five year old award winning spot was better. In every single frame ;-)

dadada's picture
dadada
1719 pencils

The idea is very basic

Everybody is creative, be yourself.

Guest's picture
Guest

in chile in the 90`s born the firts idea (identic AD)

picktokyo's picture
picktokyo
1404 pencils

dude, done by thailand a few years back on TVC

Jupiter's picture
Jupiter
547 pencils

perspective/proportions still needs to improve...it doesn't look like a spirit rising from the body(insect) at all.

commenting just to gather more pencils:-)

Guest's picture
Guest

Omg! I have produce very similar idea in 2007....and I am a student. WOW

rochadian's picture
rochadian
10 pencils

haha..nice idea :)

grubstubbs's picture
grubstubbs
70 pencils

The idea is very simple, I even 'made' this 'ad' using another product. I think they don't need to put the ghost there. Everybody knows the roach is dead.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments