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Comments (22)

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Highest Rated

grubstubbs's picture
grubstubbs
Activity Score 70

The idea is very simple, I even 'made' this 'ad' using another product. I think they don't need to put the ghost there. Everybody knows the roach is dead.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Like.

The Jobless Writer
Will Think for Salary

pierrelastname's picture
pierrelastname
Activity Score 2869

SAME IDEA GOT BRONZE IN CANNES TIME AGO, CHILEAN AD ON TV.

F.Abboud's picture
F.Abboud
Activity Score 218

:D - I like!

Guest's picture
Guest

Isn't that an adaptation of an old TV Commercial of the same product?

Guest's picture
Guest

A cockroach lying upside down means dead. No need to show the ghost, i guess. The dead insect chart done by FCB itself was far better

Guest's picture
Guest

The whole point of the ad is the ghost thing. The line is "no second chances" meaning, dead bug and also dead ghost. Get it?

Guest's picture
Guest

Since when are ghosts of bugs a problem? So f*ing stupid this ad.

Dzsoi's picture
Dzsoi
Activity Score 8436

I agree.

michelangelo's picture
michelangelo
Activity Score 660

it could've been done better. you guys need a better AD and retoucher

Hibon's picture
Hibon
Activity Score 3736

The product should be smaller ;-)

Simple ideas are the best !

Guest's picture
Guest

touchy !!

bobby666's picture
bobby666
Activity Score 1460

ok stuff. nothing great about it. lacks the wow factor.

Guest's picture
Guest

I like

Guest's picture
Guest

I like

Guest's picture
Guest

The execution of this idea in the 3 to 5 five year old award winning spot was better. In every single frame ;-)

dadada's picture
dadada
Activity Score 1720

The idea is very basic

Everybody is creative, be yourself.

Guest's picture
Guest

in chile in the 90`s born the firts idea (identic AD)

picktokyo's picture
picktokyo
Activity Score 1404

dude, done by thailand a few years back on TVC

Jupiter's picture
Jupiter
Activity Score 547

perspective/proportions still needs to improve...it doesn't look like a spirit rising from the body(insect) at all.

commenting just to gather more pencils:-)

Guest's picture
Guest

Omg! I have produce very similar idea in 2007....and I am a student. WOW

rochadian's picture
rochadian
Activity Score 10

haha..nice idea :)

grubstubbs's picture
grubstubbs
Activity Score 70

The idea is very simple, I even 'made' this 'ad' using another product. I think they don't need to put the ghost there. Everybody knows the roach is dead.

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