Baygon: Cockroach

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Jan Rexhausen, Dörte Spengler-Ahrens, Alexander Jaggy
Art Director / Copywriter: Keat Aun Tan
Photographer: Fai, IFL Studio
Account Managers: Yves Rosengart, Johanna Hecker, Jan Groenendijk, Stefanie Gombert
Planning: Christian Hupertz
Image Editing: Mei Ling, IFL Studio
Production: Carsten Koeslag

46 comments

shaking's picture
shaking
94 pencils

gr8

Ad_dict's picture
Ad_dict
71 pencils

Superb

liar's picture
liar
386 pencils

lol...but why it doesn't have the complete brand name inside the print?

vinaywins's picture
vinaywins
138 pencils

Simply Superb

Vinaywins

second_creator's picture
second_creator
754 pencils

Jung V...

copywriter

supersupergirl's picture
supersupergirl
294 pencils

because the cockroach died halfway trying to give his people a clue as to who killed him! brilliant.

bushdlv's picture
bushdlv
59 pencils

very good.

jaykumar's picture
jaykumar
42 pencils

its really great work, but i think their should be some were the brand name.

juliangray's picture
juliangray
987 pencils

a logo would over explain it. this way the moment of impact its the brand itself. the answer to the ad that one formulates in the head is "baygon" and when you think of the brand, there comes the smile.

thats a great moment beetween the brand and the consumer that should not be spoiled by a screaming logo that makes an internal process (therefore, embrassed moment) something external and uncalled for.

GREAT WORK.

cortescreativo's picture
cortescreativo
118 pencils

i think the roach doesnt write all the name causedidn't had the time to wrote it, baygon kills fast

(miguelandréscortés / Art Director / Leo Burnett Colombiana)

(miguelandréscortés / Graphic Creative / Y&R)

ads for monkeys's picture
ads for monkeys
27 pencils

Thats good.
but I don't understand the green liquid.
is this the way baygon kills cockroaches? Smash them or shoot!

clanofmiller's picture
clanofmiller
27 pencils

It probably doesn't, it's a reference to 'thousands' of horror movies and it's a use of 'poetic license'. I really like the idea.

sumsum's picture
sumsum
615 pencils

really good one!

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

* * * * *

did you really need a planning for that "big" job?

Mr.Top's picture
Mr.Top
728 pencils

Without logo or complete product name is hard to believe this ad is not FAKE.

TrainRunner's picture
TrainRunner
225 pencils

i sense some jealousy.

Mr.Top's picture
Mr.Top
728 pencils

That is totally fake doesn't mean i don't like it. I do like it.

berenice81's picture
berenice81
136 pencils

Well, that´s truth but MR. Top, but its still great!

Congrat

sidzei's picture
sidzei
23 pencils

great funny ad!!!

comAd's picture
comAd
162 pencils

giggles.

Todster35's picture
Todster35
94 pencils

Gave me a giggle.

snehachavan's picture
snehachavan
18 pencils

superb....brilliant idea....hats off

LeBigelow's picture
LeBigelow
23 pencils

I really like the idea! Also the execution is very good!

But I think the logo should be there. After all you want to sell a product and a client wants to be recognized. Some people will get it also like that, but not a max.

Lord Mayonnaise's picture
Lord Mayonnaise
8 pencils

Wow!

Dalbir Singh's picture
Dalbir Singh
552 pencils

Can___? (though I think the ad will not stand a chance without the headline above).

Dalbir
www.AdOfDaMonth.com

fractalrene's picture
fractalrene
1506 pencils

Hahaha, good one. This one makes up for the rubik one. The image is still too bright for the mood.

sold's picture
sold
3219 pencils

great, but i have a question (made by my wife):
baigon kills like a sandal? smashing?

weedtweed's picture
weedtweed
62 pencils

luvvvit luvvit luvit!

hoopla's picture
hoopla
56 pencils

The IFL Studio is in Mumbai, as far as i know.
Is Jvm going seriously global productionwise or
is it more like a few cds and planners bought
an idea that was already done by Keat Aun Tan?
Worked for the skyscraper alphabet last time.

Ant's picture
Ant
64 pencils

IFL studio is in Malaysia

hoopla's picture
hoopla
56 pencils

You're right, its located in Kuala Lumpur.
That's of course much closer to hamburg.

Pogi5's picture
Pogi5
253 pencils

Dooooooope. Love it!

Nolan's picture
Nolan
189 pencils

Fantastic work!

JAGGY's picture
JAGGY
1382 pencils

Great work, Alexander Jaggy. Keep it up.

Jaggy, MICA Ahmedabad

Papaupa's picture
Papaupa
17 pencils

Hola Aun es Albio / Barcelona.

Congratulations by your work. A hug and luck

Albio.

ssguixi's picture
ssguixi
215 pencils

i saw a crime film last nite with the victim wrote name of the murderer on side of loads of fax papers...:D

eltipo's picture
eltipo
209 pencils

lol

carlo's picture
carlo
163 pencils

Makes me smile.

_____

Because great designs need no further explanation.

oranus's picture
oranus
5 pencils

жалка таракашкууууу!!! =\

arcman's picture
arcman
41 pencils

It's sooo FUNNY... Nice one! =)

Guest's picture
Guest

why with blood? someone step on it?

Girlfireice's picture
Girlfireice
254 pencils

brilliant

Kamikaze777's picture
Kamikaze777
119 pencils

Amazing! xD

Inkzoo's picture
Inkzoo
3 pencils

Awesome.....

alausa's picture
alausa
1418 pencils

Damn you Baygon! for killing a roach that can spell!

seghbal's picture
seghbal
35 pencils

the idea is great, I admire it, but i dont get it, if it's been killed by baygon why the hell there is a mess under the roach?! isn't it supposed to be clean death?

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