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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.
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Baygon: Cockroach
Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Jan Rexhausen, Dörte Spengler-Ahrens, Alexander Jaggy
Art Director / Copywriter: Keat Aun Tan
Photographer: Fai, IFL Studio
Account Managers: Yves Rosengart, Johanna Hecker, Jan Groenendijk, Stefanie Gombert
Planning: Christian Hupertz
Image Editing: Mei Ling, IFL Studio
Production: Carsten Koeslag
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gr8
Superb
lol...but why it doesn't have the complete brand name inside the print?
Simply Superb
Vinaywins
Jung V...
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
because the cockroach died halfway trying to give his people a clue as to who killed him! brilliant.
very good.
its really great work, but i think their should be some were the brand name.
a logo would over explain it. this way the moment of impact its the brand itself. the answer to the ad that one formulates in the head is "baygon" and when you think of the brand, there comes the smile.
thats a great moment beetween the brand and the consumer that should not be spoiled by a screaming logo that makes an internal process (therefore, embrassed moment) something external and uncalled for.
GREAT WORK.
i think the roach doesnt write all the name causedidn't had the time to wrote it, baygon kills fast
(miguelandréscortés / Art Director / Leo Burnett Colombiana)
Thats good.
but I don't understand the green liquid.
is this the way baygon kills cockroaches? Smash them or shoot!
It probably doesn't, it's a reference to 'thousands' of horror movies and it's a use of 'poetic license'. I really like the idea.
really good one!
* * * * *
did you really need a planning for that "big" job?
Now who is the bad guy?
Great funny ad!
Without logo or complete product name is hard to believe this ad is not FAKE.
i sense some jealousy.
That is totally fake doesn't mean i don't like it. I do like it.
Well, that´s truth but MR. Top, but its still great!
Congrat
great funny ad!!!
giggles.
Gave me a giggle.
DevonDan
superb....brilliant idea....hats off
I really like the idea! Also the execution is very good!
But I think the logo should be there. After all you want to sell a product and a client wants to be recognized. Some people will get it also like that, but not a max.
Wow!
Can___? (though I think the ad will not stand a chance without the headline above).
Dalbir
www.AdOfDaMonth.com
Hahaha, good one. This one makes up for the rubik one. The image is still too bright for the mood.
great, but i have a question (made by my wife):
baigon kills like a sandal? smashing?
luvvvit luvvit luvit!
The IFL Studio is in Mumbai, as far as i know.
Is Jvm going seriously global productionwise or
is it more like a few cds and planners bought
an idea that was already done by Keat Aun Tan?
Worked for the skyscraper alphabet last time.
IFL studio is in Malaysia
You're right, its located in Kuala Lumpur.
That's of course much closer to hamburg.
Dooooooope. Love it!
Fantastic work!
Great work, Alexander Jaggy. Keep it up.
Hola Aun es Albio / Barcelona.
Congratulations by your work. A hug and luck
Albio.
i saw a crime film last nite with the victim wrote name of the murderer on side of loads of fax papers...:D
lol
Makes me smile.
_____
Because great designs need no further explanation.
жалка таракашкууууу!!! =\
It's sooo FUNNY... Nice one! =)