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Baygon: Cockroach
Front and back page sequential ad.
Advertising Agency: Giovanni+Draftfcb Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Director: Felipe Gomes
Copywriter: Leonardo Bartoli
Published: 2007
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Great work.
'simple with ample'
I'm sure you're one of the "creatives" envolved because this has been done several times. Plus, I don't need anyone to tell me that the benefit of a BUG KILLER is KILLING BUGS.
seen somethin similar but not on a pack,
in that ad the cockroach is as on the front cover of his one
but the product is turned away from the viewer. so when the
the ad is turned 180 degrees, the product is straight and the
cockroach dead.
kinda easy don't ya think
Doesn't make sense, they got the limbs of the poor fellow all wrong...
iT-iS-i, like an upside down ! mark.
On the second page that is...
iT-iS-i, like an upside down ! mark.
have seen something like this before
i thought of that save penguin ad. "ignoring the problem won't make it go away" (better in my opinion btw ;)
i like the execution here. you turn the page, you turn the bug. bug on it's back -> dead. this is simple, clean and well made. but the basic-idea "kills bugs" is lazy. too many of those
Do you think are there any other brief/message out there when it comes to bug-killer sprays?
nope, but there are enough ads getting the message to you by showing a dead bug
Am I missing something or this is PURE BULLSHIT?
I'm so hppy to know that Baygon kill bugs ! thanks
Awesome! Love it.
For those who don't, not all advertising needs to over-exaggerate product benefits in an amusing or memorable way. This ad is a simple, memorable product demonstration which engages the viewer, making them interact with it. I would buy Baygon based on this ad as it will be the first brand to pop into my mind. Therefore, mission accomplished.
mission would be accomplished with one page as well. to me the idea is not so strong to get two pages.
therefore half of the money wasted.
You would then lose the interaction to which I refer, and make it a normal ad showing a picture of a dead bug.
spending a whole page to show how a live cockroach looks like?
it IS a normal ad already.
The moment someone sees the bug picture... they hurriedly will turn the page.
And on the next page... it would be already dead.
Bug Killer - Baygon - has done it. Hip Hip Hurray!!!
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Personally I don't support killing of any creatures... but if you keep your House Cleans... You won't need to. Right?
yeah. left is right and right is the backside. its not printed as it is shown here
Fantastico!
Great use of medium for an out-dated idea.
old school is coming back.
It's a 1957 great ad...
love the simplicity.
--
brandon
www.brandonknowlden.com
simple and nice
your work is your identity.
http://harshikcreations.blogspot.com/
Bad.
yeah...........bad!!!!!!!
STOP WITH THE BEFORE-AFTER BULLSHIT!!!
wtf? seems to be a students work!
brazilian is good for football, not for advertising
"brazilian is good for football" what u were born yesterday?
ever heard of Marcello Serpa
art director
"wtf? seems to be a students work!"
is that your signature?
Too literal.
Dalbir
www.AdOfDaMonth.com
dalbir baba, learn how to appriciate a good think,
i would say this is nice utilization of medium.
nice and simple ad
EMmm.. not good not bad
It's all subjective. I'm not a fan of this ad. Too easy isn't a very good judge of something that's made to cause people to do something. It simply doesn't cause me to want to buy their bug spray.
I think this ad, in its simplicity, make a perfect statement. "We kill bugs". Maybe you're not inspired to run out and buy their product, but the branding is so basic and effective, you'll think about it the first time you decide to buy a new can of bug spray.
And...?
>>>> That's not an ad. THIS is an ad.
daveconrey, that's bullshit!and even if you're right it's still not a good ad to just show the product and the logo. if we would work like this my comments would look like this:
wtf? seems to be a clients work!
"just show the product and the logo."
You may check this ad again. There is an idea you obviously don't get.
simple... good.
nice
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
Nice Ad