Bayer Rintal: Drug trader

someone to explain this....

wtf?

ya entendí

lo que quiere decir es que las personas que están sobre los caballos son cosiderados parásitos!!!

?????????????????????????????????????????????????????????????????

bad but kinda funny

Otra vez! Necesito un GPS xq ya me perdí.

ummm... Nada acertado.

Any ENGLISH clue?

it reduces antisocial elements too...???

if it would be pieces of some photographers portfolio I would find it funny. otherwise this ad just does not work. it is able to attract attention, but doe not says anything. this is one of those ads what pretends to be understood right after you switch from funny image to straight forward copy, but in this case picture does not even hit the parasite area. May be only if they have put the headline: Drug dealer. otherwise it looks just like some guy in white suit in awkward position.

and still I cannot get rid of sense that this ad is created by some religious fanatics: Prostitute = parasite, Inmate = parasite, Drug dealer = parasite.

seriuosly!! this is just wroooooong!!

Ok, how can i imagine that this is a drug trader?

http://i34.tinypic.com/s33mer.jpg

this campaign is classic case of worst possible advertising. seriously.
where's or who's the parasite? how do i know that he is a drug trader (just by white clothes?)? why a prostitute or a prisoner to be considered a paracite? what social message do we intend to pass? what will the consumer interpret from this artwork Vs what the brand intended to say? If we answer these questions, we might mesmerize ourself. Can't believe BBDO can be involved in such a scam!!!