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Bayer Priorin: Muscles, 1

Bayer Priorin: Muscles, 1
Your rating: None Average: 8.9 (8 votes)

Strenght for your hair.

Agency: JWT, Frankfurt, Germany
Creative Director: Mike Ries
Copywriter: Jan Koehler
Art Director: Khai Doan
Photographer: Marc Wuchner
Illustrator: Gerald Eskuche
Account Supervisor: Vanessa Schneider

Comments

Desi's picture 1052 pencils

Have seen lot of similar stuff where the hair look like rope, chain etc...but the execution is nice.

theassailante's picture 234 pencils

this is different.

A. J. SMITH's picture 2850 pencils

That is ok.

Feels a little... stale? a bit of the 'so what?' factor there.

whitespace's picture 2061 pencils

excellente!

kc_brock's picture 694 pencils

very nice.

rd

Killer Kowalski's picture 391 pencils

Quite nice. These guys should do our copytest - they might have a chance as an intern...

snagesh75's picture 60 pencils

....and clios, one shows, lions, D&ADs goes to JWT frankfurt!!!

pete_kowalsky's picture 48 pencils

We rock! Sometimes...

Time is the new currency: www.JWT.de

____________________________________
Time is the new currency: www.JWT.de

aamit's picture 50 pencils

hmmm.....very nice

chintan ruparel's picture 1518 pencils

fantastic work... idea indeed is the king!

~ old habits die hard, older ones never do ~

Dick Huges's picture 939 pencils

I like the idea. But it would be cooler with the background in black.

justpassingby's picture 1369 pencils

whats with the copy poitning at the bicep? its abvious enough. They should have put the packshot on the bottom right with the copy and DICK HUGES is right, black would have looked better.
Nice idea though

slim's picture 1047 pencils

Great idea, execution. Only way to make them better would be the above 2 suggestions, I reckon..

ellehcimeo's picture 3536 pencils

still gorgeous, but i'm sad that it's basically the same execution done twice.

teenie's picture 1910 pencils

It took me a sec to get the muscle connection - I was going to say we've seen this before. Maybe I'm just slow! It's actually quite lovely.

Dick Huges's picture 939 pencils

You are just too slow. Sorry for the honesty.

teenie's picture 1910 pencils

Ah, well. You can't get all the ads all the time.

mikelite's picture 1036 pencils

didn't I call this crap a few months ago?

justpassingby's picture 1369 pencils

would you say its moe crap than your website?

Mo's picture 648 pencils

Done before ( for mosty probly head&shoulder....from Singapore or thailand ) . They showed a muscular arm (black hairs). That won some awards as well...

spiralz's picture 342 pencils

strong idea, beautiful art direction.

RicKurt's picture 14 pencils

great creative work!

adyct's picture 37 pencils

sehr schoen!!!!!!wunderbar

me thinks's picture 722 pencils

Thumbs up.

But the headline placement is weird.

everartz's picture 6042 pencils

this is gonna win awards for sure...

| Everartz |

ms_pinky75's picture 12 pencils

Excellent idea. Fantastic execution.

simpsonson's picture 136 pencils

please may anyone of you let me know, who the f*** "killer kowalski" is and above all what he´s doing (here)?

designchin's picture 4 pencils

cool.

MissOnyl's picture 40 pencils

it's awesome how they managed to make it look like normal braided hair and yet at the same time it resembles muscle structure. speechless...

ajoep's picture 28 pencils

excellent, j'adore l'idée d'associer les muscles aux cheveux.
la direction artistique est tout simplement géniale.
thumbs up !

never trust a junkie

fluffy's picture 240 pencils

Lovely art direction.

s-alazzeh's picture

im pregnant, can i still use priorin???

regards

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