Bayer Priorin: Muscles, 1

Bayer Priorin: Muscles, 1

Strenght for your hair.

Agency: JWT, Frankfurt, Germany
Creative Director: Mike Ries
Copywriter: Jan Koehler
Art Director: Khai Doan
Photographer: Marc Wuchner
Illustrator: Gerald Eskuche
Account Supervisor: Vanessa Schneider

Average: 9.7 (3 votes)

Comments

Submitted by Desi on Mon, 2007-02-12 14:57.

Have seen lot of similar stuff where the hair look like rope, chain etc...but the execution is nice.

Desi
www.DesiCreative.com

Submitted by theassailante on Mon, 2007-02-12 15:05.

this is different.

Submitted by ROCK PIG on Mon, 2007-02-12 15:09.

That is ok.

Feels a little... stale? a bit of the 'so what?' factor there.

Submitted by whitespace on Mon, 2007-02-12 15:44.

excellente!

Submitted by kc_brock on Mon, 2007-02-12 15:49.

very nice.

Submitted by Killer Kowalski on Mon, 2007-02-12 15:51.

Quite nice. These guys should do our copytest - they might have a chance as an intern...

Submitted by snagesh75 on Mon, 2007-02-12 16:16.

....and clios, one shows, lions, D&ADs goes to JWT frankfurt!!!

Submitted by pete_kowalsky on Mon, 2007-02-12 17:21.

We rock! Sometimes...

Time is the new currency: www.JWT.de

Submitted by aamit on Mon, 2007-02-12 17:54.

hmmm.....very nice

chintan ruparel's picture
Submitted by chintan ruparel on Mon, 2007-02-12 18:56.

fantastic work... idea indeed is the king!

Submitted by Dick Huges on Mon, 2007-02-12 20:55.

I like the idea. But it would be cooler with the background in black.

Submitted by justpassingby on Mon, 2007-02-12 21:14.

whats with the copy poitning at the bicep? its abvious enough. They should have put the packshot on the bottom right with the copy and DICK HUGES is right, black would have looked better.
Nice idea though

Submitted by slim on Mon, 2007-02-12 21:45.

Great idea, execution. Only way to make them better would be the above 2 suggestions, I reckon..

Submitted by ellehcimeo on Mon, 2007-02-12 21:52.

still gorgeous, but i'm sad that it's basically the same execution done twice.

Submitted by teenie on Mon, 2007-02-12 22:09.

It took me a sec to get the muscle connection - I was going to say we've seen this before. Maybe I'm just slow! It's actually quite lovely.

Submitted by Dick Huges on Mon, 2007-02-12 23:47.

You are just too slow. Sorry for the honesty.

Submitted by teenie on Tue, 2007-02-13 00:20.

Ah, well. You can't get all the ads all the time.

Submitted by mikelite on Tue, 2007-02-13 01:58.

didn't I call this crap a few months ago?

Submitted by justpassingby on Tue, 2007-02-13 14:51.

would you say its moe crap than your website?

Submitted by Mo on Tue, 2007-02-13 02:19.

Done before ( for mosty probly head&shoulder....from Singapore or thailand ) . They showed a muscular arm (black hairs). That won some awards as well...

Submitted by spiralz on Tue, 2007-02-13 02:28.

strong idea, beautiful art direction.

Submitted by RicKurt on Tue, 2007-02-13 05:51.

great creative work!

Submitted by adyct on Tue, 2007-02-13 13:16.

sehr schoen!!!!!!wunderbar

Submitted by me thinks on Tue, 2007-02-13 14:34.

Thumbs up.

But the headline placement is weird.

everartz's picture
Submitted by everartz on Tue, 2007-02-13 15:39.

this is gonna win awards for sure...

Submitted by ms_pinky75 on Tue, 2007-02-13 16:53.

Excellent idea. Fantastic execution.

Submitted by simpsonson on Tue, 2007-02-13 18:38.

please may anyone of you let me know, who the f*** "killer kowalski" is and above all what he´s doing (here)?

Submitted by designchin on Wed, 2007-02-14 14:40.

cool.

Submitted by MissOnyl on Thu, 2007-02-22 21:12.

it's awesome how they managed to make it look like normal braided hair and yet at the same time it resembles muscle structure. speechless...

Submitted by ajoep on Thu, 2007-07-12 04:28.

excellent, j'adore l'idée d'associer les muscles aux cheveux.
la direction artistique est tout simplement géniale.
thumbs up !

Submitted by fluffy on Thu, 2007-07-12 04:38.

Lovely art direction.