Bayer Nazol: Smells of the World, Countryside

Wakes your nose up to the smells of the world.

The smell is such an amazing sense that let you feel the different aromas of the world. The smell of good food, smell of a perfume, the smell of sea, or even the rain. When you nose is blocked, you can not feel anything. Nazol gives you relief from blocked nose and wake your nose up to all smells of the world.

Advertising Agency: BBDO, Moscow, Russia
Creative Directors: Luis Tauffer, Andres Vergara
Copywriters: Luis Tauffer, Christian Balivet
Art Directors: Luis Tauffer, Teco Cipriano
Illustrator: Teco Cipriano

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14 comments

Hadrons's picture
Hadrons
5743 pencils

love the slogan.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

hawaiian loop's picture
hawaiian loop
47 pencils

it's okay to be see-say.

strange days

CuriousPencil's picture
CuriousPencil
4227 pencils

Beavers and rainbows. BEAVERS and RAINBOWS.

Love it.

atb2005's picture
atb2005
13567 pencils

I like the illustration style. Still, some of the things depicted in these images are quite random. A UFO. Seriously? What's the aroma of a UFO? A statue peeing on itself. And the big fail of this campaign is that its visuals communicate certain aromas which I would not care to wake my nose up to...

On a different note, not a single Russian name in the credits. That's funny.

kleenex's picture
kleenex
26308 pencils

nice art.

faisal forazi's picture
faisal forazi
12 pencils

like

Lazarus's picture
Lazarus
1490 pencils

Fun.

Seriously Crazy's picture
Seriously Crazy
638 pencils

the art is so cool..esp. the pigs sharing shit, damn funny!

Milan Solanki's picture
Milan Solanki
986 pencils

cool : )

advertising ninja's picture
advertising ninja
589 pencils

ehehe, i want to see this on a havaianas flipflop : ]

Lawson Hembree's picture
Lawson Hembree
456 pencils

Very fun campaign.

Would like to see the copy moved and enlarged a little bit. At least they did a good job of emphasizing that everything is going into the nose and not coming out.

veeleitao's picture
veeleitao
3 pencils

great artwork. great copy

jackblack's picture
jackblack
2230 pencils

Jack Black likey. Achoooooooo!

agk's picture
agk
81 pencils

copy rocks

Amruta

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