Bayer HealthCare - Rennie: Chicken

Bayer HealthCare - Rennie: Chicken

When it really burns.

Advertising Agency: JWT, Cairo, Egypt
Executive Creative Director: Fady Chamaa
Creative Director: Hesham Ellabban
Art Directors: Maged Nassar, Hesham Ellabban
Copywriters: Hesham Ellabban, Maged Nassar

Your rating: None

Comments

vinaywins's picture
Submitted by vinaywins on Fri, 2007-04-13 01:03.

Good Layout and nice Thought

Submitted by whitespace on Fri, 2007-04-13 01:13.

This is the only one that works.

Most of the burger doesn't 'burn' you at all, and a pizza's less effective than the chicken (will take longer to realise that that's a pizza if not placed beside the chick pic).

And it's 3 of the same idea. Surely there are things at home that'd burn you other than the iron.

Submitted by spiderwankmonkey on Fri, 2007-04-13 01:16.

I'm guessing it refers to Heart burn!
or chest burn...

Submitted by Rog on Fri, 2007-04-13 01:25.

Chook illo feel doesn't stand up in this campaign.
Lovely thought, none the less.

>>>> That's not an ad. THIS is an ad.

Submitted by • ω • on Fri, 2007-04-13 05:34.

I dunno, the metaphor seems just wrong to me..too contrived

Submitted by inkfromthepen on Wed, 2007-04-18 01:24.

i'd like to know how many of these from JWT actually ever saw the light of day!!! it's an arabic market - to be more specific, a design-oriented market.