Bayer HealthCare - Rennie: Chicken
When it really burns.
Advertising Agency: JWT, Cairo, Egypt
Executive Creative Director: Fady Chamaa
Creative Director: Hesham Ellabban
Art Directors: Hesham Ellabban
Copywriters: Hesham Ellabban
6 Comments
Good Layout and nice Thought
Vinaywins
This is the only one that works.
Most of the burger doesn't 'burn' you at all, and a pizza's less effective than the chicken (will take longer to realise that that's a pizza if not placed beside the chick pic).
And it's 3 of the same idea. Surely there are things at home that'd burn you other than the iron.
I'm guessing it refers to Heart burn!
or chest burn...
Jabba Shalla Ba Baby!
Chook illo feel doesn't stand up in this campaign.
Lovely thought, none the less.
>>>> That's not an ad. THIS is an ad.
I dunno, the metaphor seems just wrong to me..too contrived
i'd like to know how many of these from JWT actually ever saw the light of day!!! it's an arabic market - to be more specific, a design-oriented market.