Bayer HealthCare - Rennie: Burger

Bayer HealthCare - Rennie: Burger

When it really burns.

Advertising Agency: JWT, Cairo, Egypt
Executive Creative Director: Fady Chamaa
Creative Director: Hesham Ellabban
Art Directors: Maged Nassar, Hesham Ellabban
Copywriters: Hesham Ellabban, Maged Nassar

Your rating: None

Comments

Submitted by Thomas Wenborn on Fri, 2007-04-13 01:18.

i dont know whether its just me but iron represents flatness or at a stretch steam, but not burning. nice to see people trying to push ideas but it never helps if you push it so far that it falls of the cliff

-SCRATCH 'N' SNIFF

Submitted by Rog on Fri, 2007-04-13 01:23.

Then God bless taglines, TW!
Funky little idea.
Doesn't need much. Doesn't take much.

>>>> That's not an ad. THIS is an ad.

Submitted by mrtalented on Fri, 2007-04-13 02:53.

the logic is not clear here

Submitted by andrej dwin on Fri, 2007-04-13 02:55.

aaaaaaaaaaaaaaawwwwwwwwwwwffffffffuuuuuuuuuuuuuuulllllllllllllll!

ivan's picture
Submitted by ivan on Fri, 2007-04-13 02:59.

Please substantiate your dislike for the benefit of all. Thanks!

Submitted by Minimum on Fri, 2007-04-13 03:03.

yeah asswipe

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Submitted by Disco Munky on Fri, 2007-04-13 04:16.

There isn't much to say on this one, apart from it's frickin' awful.

Using a heat on the outside to represent the internal heartburn seems stupid. -"Don't you hate it when heartburn irons out your shirts? Well fear no more because our product stops it!"

That's what I'm seeing when I look at this.

.........Henry. Jones. Junior! We named the dog Indiana

Submitted by Disco Munky on Fri, 2007-04-13 04:16.

And an iron made of food bits?

It looks crap anyway.

.........Henry. Jones. Junior! We named the dog Indiana

Submitted by ellehcimeo on Fri, 2007-04-13 08:47.

You are so crotchety today! I love it!

Submitted by Disco Munky on Fri, 2007-04-13 11:02.

So you're the girl that stays keen when I'm mean. Good to know ; )

.........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana

Submitted by addyhoch10 on Fri, 2007-04-13 05:53.

stainremovingdietproductdigestivewhatever.
--------------------------------
these burgers... are CRAZY

gibshellenberger's picture
Submitted by gibshellenberger on Fri, 2007-04-13 09:50.

don't get it. miscommunication.

Submitted by ROCK PIG on Mon, 2007-04-16 08:42.

Oof nasty, why didn't they use a different representation of hot AND of food.

These are ok, but its the exact same ad three times. Not three executions.

What about a kettle like a burger? or a poker like a hotdog? or an oven ring like a donut? Those are pretty cack examples actually, but I dunno.

BUGGERS

Submitted by monamshukla on Mon, 2007-12-17 04:17.

Its a meaningless ad or too subtle to undersatnd what is the message put across?