Bayer Environmental Science, Destiny: Weed

Weed control?

Advertising Agency: McCallum, Melbourne, Australia
Creative Directors: David Gullotti
Art Director / Copywriter: David Gullotti
Photography: Stock
Retoucher: Jonathon Ryder
Published: March 2010

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mikeelrapido's picture
1929 pencils

Terrible guy...


npravn's picture
159 pencils

Good fun! Nice way to deliver the message.

razorsharp creative's picture
razorsharp creative
186 pencils

"Duuuuuuuude." Good. Not great. Although I would have loved to have seen the rejected models for this ad...I'm sure some showed up with bong in hand.

-Richard Todd Aguayo (razorsharp creative)

Prime83's picture
497 pencils

hahahaha, fun and functional.

Marlus Lau's picture
Marlus Lau
1806 pencils

This guy is more lsd than weed.

But it's an interesting idea.

Gualcor's picture
972 pencils

Too much "stereotypism" (i just inveted the word)

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

fredrik_t's picture
10 pencils

This is so bad. The photo i stock from iStock. Bad. Bad. Bad.

Art director | Strategic creative

lynz's picture
104 pencils

oh come on! Yes it is preferred to do the shoot and art direct it yourself, but in reality there are times when it doesn't happen. I think the previous comment about the client not paying is pretty accurate, so why kill a good idea just because you are using an "istock" photo. I think this is a fun and different approach. Well it made me laugh.

Roshan Quintus's picture
Roshan Quintus
669 pencils

dont get it can someone explain pls

bite me

jake_g's picture
2 pencils

Roshan - the shocked, and slightly perplexed hippy guy thinks 'weed control' refers to marijuana (weed) control, I guess he's not happy about it.

Adaddicted's picture
3435 pencils



Phil Lestino's picture
Phil Lestino
1670 pencils

This is not bad for the agricultural ad sector...the reason it is a stock photo is that the client saw it as a visual and then didn;t want to spend any money doing it again and once the ad visual was approved no one changes things, because the commitee has said yes and the product manager just wants an easuy life... I didn't work on this and don't know the agency but I have experienced the pharma client in the past

xcreativity's picture
2374 pencils

for the given target group i think this is a good ad

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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jamesrothenburg's picture
554 pencils

That's a bad joke.

perromalo's picture
429 pencils

...not to mention the name of the product. I love it.

Sven Gali's picture
Sven Gali
845 pencils

The traget audience is going to need some serious green grass here not some bland opague green background. BTW My dad is that target audience

Davosk's picture
4833 pencils

This guy looks more like a 70's tennis player, looking at the headband. Not hippie enough.
I know you Jonathon Ryder.

AD-rian's picture
261 pencils

Hehe. I'd have gone with more hippie, less fear & loathing.

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