Bayer Environmental Science, Destiny: Weed
Weed control?
Advertising Agency: McCallum, Melbourne, Australia
Creative Directors: David Gullotti
Art Director / Copywriter: David Gullotti
Photography: Stock
Retoucher: Jonathon Ryder
Published: March 2010
17 Comments
Terrible guy...
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Good fun! Nice way to deliver the message.
"Duuuuuuuude." Good. Not great. Although I would have loved to have seen the rejected models for this ad...I'm sure some showed up with bong in hand.
-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com
hahahaha, fun and functional.
This guy is more lsd than weed.
But it's an interesting idea.
Too much "stereotypism" (i just inveted the word)
--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor
This is so bad. The photo i stock from iStock. Bad. Bad. Bad.
oh come on! Yes it is preferred to do the shoot and art direct it yourself, but in reality there are times when it doesn't happen. I think the previous comment about the client not paying is pretty accurate, so why kill a good idea just because you are using an "istock" photo. I think this is a fun and different approach. Well it made me laugh.
dont get it can someone explain pls
bite me
Roshan - the shocked, and slightly perplexed hippy guy thinks 'weed control' refers to marijuana (weed) control, I guess he's not happy about it.
FUNNNNNN.....
withalltherespects
This is not bad for the agricultural ad sector...the reason it is a stock photo is that the client saw it as a visual and then didn;t want to spend any money doing it again and once the ad visual was approved no one changes things, because the commitee has said yes and the product manager just wants an easuy life... I didn't work on this and don't know the agency but I have experienced the pharma client in the past
for the given target group i think this is a good ad
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Alexandre Brito
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That's a bad joke.
...not to mention the name of the product. I love it.
The traget audience is going to need some serious green grass here not some bland opague green background. BTW My dad is that target audience
This guy looks more like a 70's tennis player, looking at the headband. Not hippie enough.
I know you Jonathon Ryder.