Bayer Aspirin: Volcano

Get rid of headaches.

Advertising Agency: Graffiti BBDO Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Glazione Rocha
Copywriter: Catalin Stanciu
Photographer: Photoland/Corbis/Paul Sounders

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14 comments

13639 pencils

atb2005Thursday, April 29, 2010 - 21:22

I remember reading somewhere that BBDO Romania used Iceland's Eyjafjallajokull volcano as inspiration for this, in my opinion, badly executed quickly churned out ad.

GuestThursday, April 29, 2010 - 22:03

I didn't think an aspirin could stop a volcanic eruption.

13639 pencils

atb2005Thursday, April 29, 2010 - 22:36

What they are tying to say is that Aspirin will take care of all the headaches caused by this recent volcanic eruption (e.g. flights were canceled, people stranded at airports, etc).

7627 pencils

everartzFriday, April 30, 2010 - 00:41

i find the idea is a bit strange..
art isnt good enough

| Everartz |

1228 pencils

the_lizard_kingFriday, April 30, 2010 - 01:31

I think that the guys genuinely had less time on hand as it all happened so soon and quickly made an international news. I think they had to deliver before the news subsided. So good thinking but average execution.

And then GOD said...
Let there be creativity!!!

819 pencils

GeimimaFriday, April 30, 2010 - 03:35

To me.. looking at this ad makes me want to take an aspirin

life is a playground

91 pencils

guru84Friday, April 30, 2010 - 04:26

i see no direct connection

1913 pencils

dsklanFriday, April 30, 2010 - 04:36

aspirin is the wrong client, would work good for something against cardialgia or even better diarrhea;)

4834 pencils

thedesignaddictFriday, April 30, 2010 - 07:05

I wish this was for Rolaids.

1799 pencils

Marlus LauFriday, April 30, 2010 - 08:46

The idea is interesting, but the execution is not very well!

216 pencils

merajSunday, May 2, 2010 - 13:46

agreed with u .....i clap for this idea...but wrong execution messed it up

434 pencils

hufflepoffWednesday, May 12, 2010 - 06:50

Bad art..doesn't convey the concept well enough

14 pencils

Federico Hackdoski.Saturday, May 29, 2010 - 11:41

good idea. wats wrong?

662 pencils

michelangeloWednesday, December 15, 2010 - 01:28

the worst analogy ever

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