Bayer Aspirin: Volcano

Get rid of headaches.

Advertising Agency: Graffiti BBDO Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Glazione Rocha
Copywriter: Catalin Stanciu
Photographer: Photoland/Corbis/Paul Sounders

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14 comments

atb2005's picture
atb2005
13567 pencils

I remember reading somewhere that BBDO Romania used Iceland's Eyjafjallajokull volcano as inspiration for this, in my opinion, badly executed quickly churned out ad.

Guest's picture
Guest

I didn't think an aspirin could stop a volcanic eruption.

atb2005's picture
atb2005
13567 pencils

What they are tying to say is that Aspirin will take care of all the headaches caused by this recent volcanic eruption (e.g. flights were canceled, people stranded at airports, etc).

everartz's picture
everartz
7611 pencils

i find the idea is a bit strange..
art isnt good enough

| Everartz |

the_lizard_king's picture
the_lizard_king
1259 pencils

I think that the guys genuinely had less time on hand as it all happened so soon and quickly made an international news. I think they had to deliver before the news subsided. So good thinking but average execution.

And then GOD said...
Let there be creativity!!!

Geimima's picture
Geimima
815 pencils

To me.. looking at this ad makes me want to take an aspirin

life is a playground

guru84's picture
guru84
91 pencils

i see no direct connection

dsklan's picture
dsklan
1927 pencils

aspirin is the wrong client, would work good for something against cardialgia or even better diarrhea;)

thedesignaddict's picture
thedesignaddict
5374 pencils

I wish this was for Rolaids.

Marlus Lau's picture
Marlus Lau
1806 pencils

The idea is interesting, but the execution is not very well!

meraj's picture
meraj
216 pencils

agreed with u .....i clap for this idea...but wrong execution messed it up

hufflepoff's picture
hufflepoff
430 pencils

Bad art..doesn't convey the concept well enough

Federico Hackdoski.'s picture
Federico Hackdoski.
14 pencils

good idea. wats wrong?

michelangelo's picture
michelangelo
660 pencils

the worst analogy ever

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