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Muscle pain

Agency: 
Published/Aired: 
April 2009
Description: 

In order to promote the pain relieving effect of Aspirin from Bayer, we painted graffiti at the subway, showing people hurting while exposed to head, back and muscle pains. We made use of the billboard frame and its close surroundings (walls, pipes, stairs etc) that worked like pain generators for our characters.

Muscle pain?

Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Gelu Florea
Copywriter: Ana-Maria Taralunga
Illustrator: Robert& Vlad
Photographer: Vitalie Brega

Comments (5)

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Highest Rated

whatthe's picture
whatthe
Activity Score 21

Yeah agreed. Its just really fun to look at. Havent seem this style before. NICE ART DIRECTION

sloppy4's picture
sloppy4
Activity Score 1494

these are so ghetto, i love them

mikeelrapido's picture
mikeelrapido
Activity Score 1929

his one is worst then this one with head..

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luispiter's picture
luispiter
Activity Score 2756

mmm

pepsiice's picture
pepsiice
Activity Score 253

I'm impressed by the art direction in this series

whatthe's picture
whatthe
Activity Score 21

Yeah agreed. Its just really fun to look at. Havent seem this style before. NICE ART DIRECTION

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