Bayclin. Remove any kind of stains easily.
Advertising Agency: Draftfcb, Indonesia
Creative Director: Dicky Erlangga
Art Director: Seto Setiawan
Copywriter: Redy Pramanjaya
Photographer: Oetomo Photography
Producer: Durmawel
Published: July 2009
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10 Comments
If I'd see a shirt like that in a clothing store I wouldn't touch it, let alone rip a post it off. Good idea i just don't see it working.
http://jackmancer.com/
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Totally agree with jackmancer. I wouldn´t touch the shirt eigther.
this is a one shot idea. don't see it working. joke work, for the idea and been "posted" on adsoftheworld i give it 6/10
Simple ideas are the best !
"Hi. Excuse me... could we just get you all to stand here and pull some tabs off a shirt? Perfect... now pull one off... that's it... [click] perfect!" [takes down shirt].
My Gawd this is bad! Where in the heck is the branding? Look - I'm the first to say brand isn't all you're selling, but how the h3ll do you expect anyone to see what the brand you're selling is if it's a tiny tag on the bottom? Again - the point of advertising is to SELL STUFF. How are consumers going to buy product if they don't know what they're buying? Even if (and this is a stretch) you put the cleaner's product shot/logo on the back of the stickies, it's still a bad idea. Experiential marketing has to be engaging. As others have stated - no one is going to pull stickies off a shirt hanging at store-front. No one. Then IF that ever happened, once you get to the last 3 stickies, you've watered down what could have been an effective program, but that never should have happened in the first place.
An actual AGENCY thought of this? Embarrassing.
I think this ad is selling post-it pad, not Bayclin bleach product.
This is silly!
What hath God wrought
as a user i am very skeptical about most of the stain removers, often they dont keep their promise
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~ Quite obviously, I have gathered no moss ! ~
idenya menarik, tapi gak menjual
save my soul
emang aneh si......tp ya hargailah kreatifitas orang
susah lo mikir itu.......
emang aneh si......tp ya hargailah kreatifitas orang
susah lo mikir itu.......