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kamle108's picture
24 pencils

concept & idea very good but it is may controversial.

Wordnerd's picture
6662 pencils

you really got those? enlighten me, please! why the illustration and why so much white paper? and where is the "soft" aspect?

Davosk's picture
4833 pencils

I think they used the illustration, as bad as they are, because there was no budget to pay for stock shots. I agree there's too much white space, didn't need to be a double page.

supersupergirl's picture
294 pencils

i got the soft lenses part... but what is the clear picture part? and this one works the strongest because you never see Gandhi without his signsture glasses. but the line means what... clear picture?

capton john's picture
capton john
640 pencils

Actually idea is that these soft lenses are so good that these person used these lenses & they have no need to use spectacles. Am I right? But this idea don't fit on the punch line "soft lenses clearer picture" because it don't show any softness & not about clarity.

Think, Act, Invent.

Think, Act, Invent.

vinaywins's picture
138 pencils

Can anyone explain me... what's this????

ManchuChanchu's picture
701 pencils

whats the need for the indian flag stripes n the visual pushed to the top left? good idea. bad art direction

camucic's picture
17 pencils

They all are famous people that used to wear glasses...without glasses you can see them better...I think...

tridipnandi's picture
220 pencils

bad illustration

Guest's picture

Copied from a Lawrence and mayo campaign. Visual by visual.

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