Bausch & Lomb SofLens: Aircraft carrier

Lens with high definition optics

Advertising Agency: Draftfcb, Hong Kong
Creative Directors: Iris Lo, Timothy Chan, Ming Chan
Art Directors: Lo Ka Ki, Ming Chan
Copywriters: Timothy Chan, H.Lim
Illustrator: Joe Wan
Published: August 2011

11 comments

Reality Check's picture
Reality Check
1801 pencils

A feast for the eyes and the imagination.

atb2005's picture
atb2005
13567 pencils

You must be joking.

AdBuzzer's picture
AdBuzzer
1168 pencils

Who's the target group? I thought that contact lenses are a rather universal product and this ad seems like a very niche communication.

morse's picture
morse
16013 pencils

Beautiful ads and great idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MK-tessa's picture
MK-tessa
216 pencils

I need contact lenses just to read that tiny writing

Lazarus's picture
Lazarus
1502 pencils

Oh no.

Norremark's picture
Norremark
77 pencils

SO many approaches that would've gotten the message through better then this. It's a good product to do something interesting with so it's a waste really

Solomon pencil's picture
Solomon pencil
36 pencils

Nothing special.

Glut's picture
Glut
3947 pencils

tidy art work, lazy idea and not the best product to work it with. The benefit of contact lenses isn´t the hawk view

khronos's picture
khronos
998 pencils

a feast?? A FEAST??? ARE YOU KIDDING ME???!!! THERE IS NOT ONE REDEEMING POINT OF THIS AD !!

F.OFF's picture
F.OFF
38 pencils

More down to earth subject would have been better.

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