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Bausch&Lomb: Eye test
Advertising Agency: Assyria Advertising, Beijing, China
Creative Director/Art Director/Illustrator: Chen Lei
Copywriters: Wendys, Chen Lei
Published: April 2006
Comments
this is nice, would have been better with real birds.
We have a copy cat here. April 2006? Where?
AlmapBBDO have won a lot of prizes months ago with a same idea for an optical client.
But i dont' expect nothing else from China. Almost (i say almost) everything there isn't original anyway.
You can see the ORIGINAL piece (in my opinion) here:
http://www.pixel2.com.br/bembolado/?p=185
Ipis Literis translation of the concept:
A good vision is fundamental.
What is it about a cowboy hat on a gal that makes her so darned hot? The track suit alone would be boring, add a cowboy hat and instant hotness. Amazing.
I don't really care if this is a copy cat, I love it.
It's a copy and it's a shame!
AlmapBBDO did it first.
Well, reminds me of this: http://www.ccsp.com.br/novo/pop_pecas.php?id=17135
Don't know wich came first, but Almap's is defenetelly better.
Cual fue primero el de almap o este???????
2006??? Almap 2007????
where is the proof this one has been done in 2006? AlmapBBDO was done like 6 months ago, won awards and everyone saw it. This one, no one did. Is really easy to be a creative in china. You just get by award show books.
Man, even the Mercedes A Class was copied in China. What do you expect?
AlmapBBDO did it first.
lovely
hehe almapbbbo and assyria are both too late. this idea was done for apollo optic and was shortlisted in cannes 2004 ;-)
if i remember right it was jung von matt.
You are right. I found this.
http://jeromeparis.canalblog.com/images/apollo.jpg
Joe la Pompe, have a good work.
thanks for all these exemples. I have now tons of new materials for my site... I have to hire assistants, I can't handle. :-)
www.joelapompe.net
wow!!! That's a punch on the stomach!!!!
Whoop-dee-freakin'-doo! Another eye chart. Nothing but Ad Spackle.
First of all, I think this piece from China is definitely not as well crafted like the other 2 ads for optical. Well, I don't really care who come out with the original first, but at least...make sure that the latest work is BETTER (or at least, more well crafted than the previous). This piece suxs!
Lastly, and the most important of all....this ad is SUPER TASTELESS, for this particular brand. I'm 200% sure that Bausch & Lomb won't approve this type of work. It's tasteless and doesn't suits the brand. This is a scam....and Chen Lei, you might get yourself sue by the advertiser!
Worst, this is considered pornography in China, don't you think. *wink wink
hahahaha, n ice
old idea
World any matter all not only has, much less is the creativity, more importantly has no qualms to the heart, the big creativity hit had the possibility, because he was great, the people made excessive demands greatly.
its copycat advertising that runs all over the world. Or probably, its pure coincidence. Let's not be so
critical
i have to say,this ad can not be the spokesman for all Agencys in China.
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