Bausch & Lomb contact lenses: Eye, 2

See them get lost in your eyes.

Advertising Agency: Draft FCB Ulka, New Delhi, India
Creative Director: Shiveshwar Raj Singh
Art Director / Illustrator: Mukesh Sablania
Copywriter: Vikram Sengupta
Published: March 2009

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10 comments

teemitro's picture
teemitro
68 pencils

KEWL guys... pretty KEWL. looks like Draft FCB Ulka is ricochetting back to its position of creative finesse it once had.

Guest's picture
Guest

Hey look... another maze! That's just what advertising needs: more mazes.

capywriter's picture
capywriter
5511 pencils

and less commenters like you...

cheekoo 2971's picture
cheekoo 2971
8 pencils

Dear, why a maze inside the eye?????
I think its not working!!!!! sorry

Guest's picture
Guest

Uh, no one wants their contacts to get lost in their eyes.

Guest's picture
Guest

Hi
Cheekoo 2971 - although we are aware one shouldn't need to explain one's idea, the thought was simply that Bausch and Lomb contact lenses make your eyes so attractive that people get lost in your eyes. Hope that helps.
And dear Guest I think you have totally misunderstood the ad. The contact lenses can hardly get lost since the maze here is itself the metaphor for the eyeball which wears the contacts. I guess you get the drift now :-)

Guest's picture
Guest

That must be the creative director.

Guest's picture
Guest

APPLAUSE for illustrator
gr8 illustratn dt makes intuition strong

Guest's picture
Guest

awesum....wrk...illustratn part

Fryzero's picture
Fryzero
36 pencils

ffs ppl wtf s wrong with u.. every1 with lenses wants them to look real Clever ad (disappearing=real)

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