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Battle of the Nine Gates, Xizhimen

Published/Aired: 
May 2007

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Description: 

An experience marketing campaign for NIKE focusing around a 3-on-3 Basketball tournament in Beijing. This concept is centered around the 9 Gates of the old Beijing city, allowing Beijing kids compete within their Gate. Pop culture meets ancient turf wars as the kids of Beijing stand behind their Gate.

Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Mak, Weibing Xu
Art Directors: Alan Guo
Copywriter: Ray Yuan
Photographer: Alan Guo
Designers: Zhenyu Zhao, Yuanyuan Ni, Sinel Luo, Zuoxiao Yang

Comments (2)

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Highest Rated

credosian's picture
credosian
Activity Score 273

the art is definitely WOW!

the idea is wow

the way its conveyed tho gets lost somewhere

but what the hell-- WOW nonetheless! :)

Be awesome :)

sam4grafix's picture
sam4grafix
Activity Score 94

wow :D

ITS ALL BEEN DONE!

credosian's picture
credosian
Activity Score 273

the art is definitely WOW!

the idea is wow

the way its conveyed tho gets lost somewhere

but what the hell-- WOW nonetheless! :)

Be awesome :)

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