Advertisement

Battle of the Nine Gates, Deshengmen

Published/Aired: 
May 2007

Tags

Description: 

An experience marketing campaign for NIKE focusing around a 3-on-3 Basketball tournament in Beijing. This concept is centered around the 9 Gates of the old Beijing city, allowing Beijing kids compete within their Gate. Pop culture meets ancient turf wars as the kids of Beijing stand behind their Gate.

Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Mak, Weibing Xu
Art Directors: Alan Guo
Copywriter: Ray Yuan
Photographer: Alan Guo
Designers: Zhenyu Zhao, Yuanyuan Ni, Sinel Luo, Zuoxiao Yang

Comments (1)

Log in or register to post comments

Highest Rated

TopJeff's picture
TopJeff
Activity Score 479

LOL... love the authentic chinese lions loaded with bling!

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

TopJeff's picture
TopJeff
Activity Score 479

LOL... love the authentic chinese lions loaded with bling!

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

Advertisement