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Battle of the Nine Gates, Chongwenmen

Published/Aired: 
July 2007
1230

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Description: 

An experience marketing campaign for NIKE focusing around a 3-on-3 Basketball tournament in Beijing. This concept is centered around the 9 Gates of the old Beijing city, allowing Beijing kids compete within their Gate. Pop culture meets ancient turf wars as the kids of Beijing stand behind their Gate.

Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Mak, Weibing Xu
Art Directors: Alan Guo
Copywriter: Ray Yuan
Photographer: Alan Guo
Designers: Zhenyu Zhao, Yuanyuan Ni, Sinel Luo, Zuoxiao Yang

Comments (1)

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TopJeff's picture
TopJeff
Activity Score 479

This one feels a bit soft compared to the other posters in the campaign. I think it's because the colors feel muted here. Overall it's a great campaign.

Jeff

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