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Battle of the Nine Gates, Chaoyangmen

Published/Aired: 
May 2007

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Description: 

An experience marketing campaign for NIKE focusing around a 3-on-3 Basketball tournament in Beijing. This concept is centered around the 9 Gates of the old Beijing city, allowing Beijing kids compete within their Gate. Pop culture meets ancient turf wars as the kids of Beijing stand behind their Gate.

Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Mak, Weibing Xu
Art Directors: Alan Guo
Copywriter: Ray Yuan
Photographer: Alan Guo
Designers: Zhenyu Zhao, Yuanyuan Ni, Sinel Luo, Zuoxiao Yang

Comments (3)

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Blahg's picture
Blahg
Activity Score 616

lol looks like this gate has the food court.

imke's picture
imke
Activity Score 472

Art work is stunning but not for nike.

-Where is the impossible?

www.mikeyonjan.blogspot.com

laylowmoe's picture
laylowmoe
Activity Score 328

Are you the client, to say what's right for the brand?

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