Never wait for breakfast again.
Advertising Agency: BooneOakley, Charlotte, USA
Creative Directors: John Boone, David Oakley
Art Director: Matt Klug
Copywriter: Keith Greenstein
Photographers: Mark Holthusen, Eric Roch von Rochsburg
Published: January 2008
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12 Comments
Wonderful campaign. Fits perfectly and makes sense, especially if you take the product name into serious account.
Who turned the world upside down?
:: Put your ears against the ground so i can walk over what you heard::
It took some time before I got it, but is it that all the other breakfastes seem really slow compared to theese pankakes ?
The other ones are easier to get (actually I only understood this one by looking at the others).
Nice concept and I like the art direction very much;
Beautiful idea - but I don't really get the line.
Edit: Never mind - I get it now after I saw the others. i thought Mr. Bacon was scared, not slow.
huh?
In my opinion caterpillars don't fall into the classic slow creature category thus making this a difficult read... The snail signals this more clearly, other options would be: Tortoise, sloth :)
my 2 cents.
This campaign also simply SUCKS!!!
it's like..... nothing. just nothing.
Pleasant campaign. Don't mind all the haters. This one took longer than I liked, but it's still fun. LTO's suggestions aren't bad.
No real clarity and too forced. You do get it eventually but could probably cook a full English breakfast by the time you did! Simple things like curling the sausage up to create the shell rather using a real shell would have been cleaner.The egg with the walking frame simply doesn't work as it differs too much from the other two visuals and feels too forced. However I do quite like the thought that the pancake stuff in a tin is quicker than traditional breakfasts but there are so may ways you could go with it and this feels like a first thought. 4/10 see me after class!
It's the same idea as Heinz Ketchup ad with fries acting like caterpillars. Though that was executed better.
Nice idea
www.afripub.blogspot.com
I don't get this at all.