Advertising Agency: BooneOakley, Charlotte, USA
Creative Directors: John Boone, David Oakley
Art Director: Matt Klug
Copywriter: Keith Greenstein
Photographers: Mark Holthusen, Eric Roch von Rochsburg
Published: January 2008
It took some time before I got it, but is it that all the other breakfastes seem really slow compared to theese pankakes ?
The other ones are easier to get (actually I only understood this one by looking at the others).
Nice concept and I like the art direction very much;
In my opinion caterpillars don't fall into the classic slow creature category thus making this a difficult read... The snail signals this more clearly, other options would be: Tortoise, sloth :)
No real clarity and too forced. You do get it eventually but could probably cook a full English breakfast by the time you did! Simple things like curling the sausage up to create the shell rather using a real shell would have been cleaner.The egg with the walking frame simply doesn't work as it differs too much from the other two visuals and feels too forced. However I do quite like the thought that the pancake stuff in a tin is quicker than traditional breakfasts but there are so may ways you could go with it and this feels like a first thought. 4/10 see me after class!
Comments
Wonderful campaign. Fits perfectly and makes sense, especially if you take the product name into serious account.
Who turned the world upside down?
It took some time before I got it, but is it that all the other breakfastes seem really slow compared to theese pankakes ?
The other ones are easier to get (actually I only understood this one by looking at the others).
Nice concept and I like the art direction very much;
Beautiful idea - but I don't really get the line.
Edit: Never mind - I get it now after I saw the others. i thought Mr. Bacon was scared, not slow.
huh?
In my opinion caterpillars don't fall into the classic slow creature category thus making this a difficult read... The snail signals this more clearly, other options would be: Tortoise, sloth :)
my 2 cents.
This campaign also simply SUCKS!!!
it's like..... nothing. just nothing.
Pleasant campaign. Don't mind all the haters. This one took longer than I liked, but it's still fun. LTO's suggestions aren't bad.
No real clarity and too forced. You do get it eventually but could probably cook a full English breakfast by the time you did! Simple things like curling the sausage up to create the shell rather using a real shell would have been cleaner.The egg with the walking frame simply doesn't work as it differs too much from the other two visuals and feels too forced. However I do quite like the thought that the pancake stuff in a tin is quicker than traditional breakfasts but there are so may ways you could go with it and this feels like a first thought. 4/10 see me after class!
It's the same idea as Heinz Ketchup ad with fries acting like caterpillars. Though that was executed better.
Nice idea
www.afripub.blogspot.com
I don't get this at all.
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