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Published/Aired: 
November 2006
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Description: 

Bleeding gums? Paradontax

Client: GlaxoSmithKline, Singapore
Advertising Agency: Grey Global Group, Singapore
Client Service: Jimmy Teo, Cindy Khaw
Creative Directors: Koh Hwee Peng, Justin Lim
Art Directors: Elsa Peck, Koh Hwee Peng, Nick Tan
Copywriter: Justin Lim
Photographer: Photolibrary, Ric Tang/Shutterbug
Retoucher: Evan Lim/Magic Cube

Comments (6)

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Highest Rated

creativelefty's picture
creativelefty
50 Activity Scores

forget about whether the idea is good, i think its just a nice refreshing visual way to show off boring 'specialised' toothpaste.

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