PRESENTSFashion

bastard: Teenagers

Supporting lazy teenagers
Bastard Proudly made by those lazy italians.

Advertising Agency: Saatchi & Saatchi, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Illustrator: El Perezoso.
Published: April, 2010

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11 comments

Scrapenbaker's picture
Scrapenbaker
375 pencils

haha thumbs up!

Paloma's picture
Paloma
528 pencils

but it doesn't support lazy CD

atb2005's picture
atb2005
13567 pencils

This is out of the box. Love it! It's quirky, fun, memorable, humorously self deprecating. It fits the "lazy" brand perfectly. Add one o to bastard and you get bastardo, the Italian for bastard.

Davosk's picture
Davosk
4833 pencils

Only this one and the hunter supports the 'Lazy/Bastard' concept.

atb2005's picture
atb2005
13567 pencils

All of them support the concept (yes, even the somnambulist one; somnambulists are supposed to walk around at night, do things, not just lie in bed with hands raised :-)

Both Sides of the Brain's picture
Both Sides of t...
173 pencils

I'm sorry I don't know what the product is about. Could someone help?

imagineit's picture
imagineit
552 pencils

I am also not getting it, love the artwork but I am totally lost.

atb2005's picture
atb2005
13567 pencils

Notice that the only colored things in these illustrations are the clothes? That's what the company makes.

AssassinX's picture
AssassinX
1329 pencils

For what kind of product? Anybody pls Xpain?

raulbanderas's picture
raulbanderas
357 pencils

good art

Dzsoi's picture
Dzsoi
5640 pencils

I totally understand and like it, but why "supporting"? Why not simply "dressing"? It would be more easy to get.

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