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Teenagers

Published/Aired: 
April 2016
Description: 

Illustrator: El Perezoso.

Supporting lazy teenagers
Bastard Proudly made by those lazy italians.

Advertising Agency: Saatchi & Saatchi, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini

Comments (11)

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Highest Rated

raulbanderas's picture
raulbanderas
Activity Score 357

good art

Scrapenbaker's picture
Scrapenbaker
Activity Score 404

haha thumbs up!

Paloma's picture
Paloma
Activity Score 531

but it doesn't support lazy CD

atb2005's picture
atb2005
Activity Score 13557

This is out of the box. Love it! It's quirky, fun, memorable, humorously self deprecating. It fits the "lazy" brand perfectly. Add one o to bastard and you get bastardo, the Italian for bastard.

Davosk's picture
Davosk
Activity Score 4815

Only this one and the hunter supports the 'Lazy/Bastard' concept.

atb2005's picture
atb2005
Activity Score 13557

All of them support the concept (yes, even the somnambulist one; somnambulists are supposed to walk around at night, do things, not just lie in bed with hands raised :-)

Both Sides of the Brain's picture
Both Sides of t...
Activity Score 173

I'm sorry I don't know what the product is about. Could someone help?

imagineit's picture
imagineit
Activity Score 550

I am also not getting it, love the artwork but I am totally lost.

atb2005's picture
atb2005
Activity Score 13557

Notice that the only colored things in these illustrations are the clothes? That's what the company makes.

AssassinX's picture
AssassinX
Activity Score 1329

For what kind of product? Anybody pls Xpain?

raulbanderas's picture
raulbanderas
Activity Score 357

good art

Dzsoi's picture
Dzsoi
Activity Score 8414

I totally understand and like it, but why "supporting"? Why not simply "dressing"? It would be more easy to get.

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