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38 comments

Guest's picture
Guest

????????

Guest's picture
Guest

what, why nd to whom? didn't get it. may be Chileans can.

Guest's picture
Guest

Are a Chile ke bhagat idea kya hai

Guest's picture
Guest

Sort-of get it, I think :)

Tremendous execution, though.

Guest's picture
Guest

i think the idea is "showing the truth", no fantasy means no aditional stuff

MindZoo's picture
MindZoo
119 pencils

How wonderfully subversive. Concept is a little unclear but the execution is phenomenal. I hope that the illustration is original...
I'm just trying to understand what "No Fantasy" has to do with a sugar free drink...

Guest's picture
Guest

grand!

Guest's picture
Guest

Maybe it makes more sense in the original language.

CoAl's picture
CoAl
18 pencils

Bravo!!!

lchiesi's picture
lchiesi
130 pencils

The problem with this is that you can't translate the concept in any way.

In Chile, "soft drinks" are called "bebidas de fantasía" witch, translated literally is: "Fantasy Drinks".

That's why they're telling you there's no fantasy in this water.

picopalqlea's picture
picopalqlea
999 pencils

dee-onde zacaste eza weah?!!!
aca nadie llama azi a las "bebihaa"... alo mejor le dizen azi a la categoria pero a la gallaa del pueblo no le dize naa azi po weon ....
en todo caso la zorra el aviso...

Guest's picture
Guest

A este amermelado le dijeron en alguna parte que escribir necedades con Z y K era supercool. Además en la etiqueta de toda botella de bebida no alcohólica en Chile se especifica que el producto es una "bebida de fantasía". En lenguaje informal, bebida. La campaña en todo caso apunta al recuerdo que está en el inconsciente colectivo chileno: la frase "el mundo de fantasía de Bilz y Pap" y sus personajes Bily y Maik.

The illustration depicts a guy with a chilean beverage's mascot suit. The "Bilz" and "Pap" sodas use to advertise together since 1970 (they use to advertise as separate products since Bilz was created in 1907 and Pap in 1927), using for many years the slogan "The fantasy world of Bilz and Pap". Since many years ago their mascot characters are the aliens "Bily" and "Maik". Many chileans still use the expression "el mundo de Bilz y Pap" ("the world of Bilz and Pap") when joking about someone who fantasyze too much.

picopalqlea's picture
picopalqlea
999 pencils

Oye imbecil........
Naaaaa, I'm not gonna waste my time with a tool like you. Next time identify yourself before you start insulting. So chilean.

Guest's picture
Guest

Ajajaja..!! Ke paZó!?!? Sólo articulas una frase en otra lengua? tool..? Compadre, la idea del sitio es hacer comentarios que aporten... no escribir necedades con K y Z como en tu fotolog. Y si no estaba identificado es porque no estaba registrado, pero puedes leer más abajo un post más elaborado y ya identificado. Ahora, no me interesa insultarte, pero piensa dos veces antes de escribir... puedes ser de mayor aporte.

MindZoo's picture
MindZoo
119 pencils

I see! It would have been nice to have an explanation below it for the english readers on the site...
But thank you for clarifying!
Actually, knowing that makes the ad ten times more effective.

Guest's picture
Guest

La raja el logo de la Garra Blanca

Guest's picture
Guest

Thanks, Ichiesi, for the cultural revelation; makes more sense now. Great illustration.

ADebutant's picture
ADebutant
266 pencils

teletubbies are fake/fictional/fantasy
fake/fictional/fantasy = unnatural additives

The unmasked "character" is being human/real/not fake

I don't see where the confusion is. I think this is an original and well executed way of showing "all natural"

"Our factories make cosmetics. We sell hope." -M.Factor

eldeadevis's picture
eldeadevis
306 pencils

Weird product, amazing art work!

sneakyhands's picture
sneakyhands
1857 pencils

nice positioning

Guest's picture
Guest

Excelente Trucho!!!

dylank's picture
dylank
47 pencils

Great illustrations, bad ads

Guest's picture
Guest

muy buen trabbajo, la ilustración está impecable...buen Concepto

Guest's picture
Guest

This is brilliant!

Guest's picture
Guest

superb

luqas's picture
luqas
9 pencils

this is wrong. I 'd preffer the fantasy instead this "reality". so i ll go buy the other soda. impresive art thow

yerk0nauta's picture
yerk0nauta
7 pencils

Very fucking bueno. Pero no se si por aca entiendan lo de bebida de fantasia.
Maybe the Fantasy Soda insight it's too local, but it`s really good work.

Guest's picture
Guest

The fact that this is on the front page makes me think that the quality of the art is more important than the quality of the idea...

Guest's picture
Guest

porque esta el cierre abajo y no esta abierto el disfraz? y porque es la sangre?

Guest's picture
Guest

Disgusting.

Guest's picture
Guest

c'mon it's really nice!
drink without bullshit.
F**k commercial plastic world. Exists what exists.
I really like it!

Rastamathamba420's picture
Rastamathamba420
247 pencils

Great illustration!!! damn good!

Guest's picture
Guest

with the zipper in the neck - how does he pee?

RITALIN's picture
RITALIN
91 pencils

But if the zipper is down there... what the f**k is he doing??

Digital Integration Director of McCann Santiago
ritalinleon.wordpress.com

asifthebest's picture
asifthebest
88 pencils

Congrats! Powerful Art Direction!

Guest's picture
Guest

En la etiqueta de toda botella de bebida no alcohólica en Chile se especifica que el producto es una "bebida de fantasía". En lenguaje informal, bebida. La campaña en todo caso apunta al recuerdo que está en el inconsciente colectivo chileno: la frase "el mundo de fantasía de Bilz y Pap" y sus personajes Bily y Maik.

The illustration depicts a guy with a chilean beverage's mascot suit. The "Bilz" and "Pap" sodas use to advertise together since 1970 (they use to advertise as separate products since Bilz was created in 1907 and Pap in 1927), using for many years the slogan "The fantasy world of Bilz and Pap". Since many years ago their mascot characters are "Bily" and "Maik". Many chileans still use the expression "el mundo de Bilz y Pap" ("the world of Bilz and Pap") when joking about someone who fantasyze too much.

Guest's picture
Guest

En la etiqueta de toda botella de bebida no alcohólica en Chile se especifica que el producto es una "bebida de fantasía". En lenguaje informal, bebida. La campaña en todo caso apunta al recuerdo que está en el inconsciente colectivo chileno: la frase "el mundo de fantasía de Bilz y Pap" y sus personajes Bily y Maik.

The illustration depicts a guy dressed as a kind of Teletubbie, in some way with a likeness to "Bilz" or "Pap" (chilean beverages) mascot. The "Bilz" and "Pap" sodas use to advertise together since 1970 (they use to advertise as separate products since Bilz was created in 1907 and Pap in 1927), using for many years the slogan "The fantasy world of Bilz and Pap". Since many years ago their mascot characters are "Bily" and "Maik". Many chileans still use the expression "el mundo de Bilz y Pap" ("the world of Bilz and Pap") when joking about someone who fantasyze too much.

Steppenwolf's picture
Steppenwolf
2 pencils

En la etiqueta de toda botella de bebida no alcohólica en Chile se especifica que el producto es una "bebida de fantasía". En lenguaje informal, bebida. La campaña en todo caso apunta al recuerdo que está en el inconsciente colectivo chileno: la frase "el mundo de fantasía de Bilz y Pap" y sus personajes Bily y Maik.

The illustration depicts a guy dressed as a kind of Teletubbie, in some way with a likeness to "Bilz" or "Pap" (chilean beverages) mascot characters. The "Bilz" and "Pap" sodas use to advertise together since 1970 (they use to advertise as separate products since Bilz was created in 1907 and Pap in 1927), using for many years the slogan "The fantasy world of Bilz and Pap". Since many years ago their mascot characters are the aliens "Bily" and "Maik". Many chileans still use the expression "el mundo de Bilz y Pap" ("the world of Bilz and Pap") when joking about someone who fantasyze too much.

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