Baruel Foot Deodorant: Puppet Fired

Get rid of the smelly feet before the others get rid of you.

Advertising Agency: Z+ Comunicação, São Paulo, Brazil
Creative Director: Manoel Zanzoti
Art Director: Elias Carmo
Copywriter: Leandro Leal
Photographer: Marcelo Ribeiro
Art buyer: Alice Iamamura
Ilustrator: Up Ilustração
Retoucher: Pamplace
Published: July 2012

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16 comments

morse's picture
morse
15046 pencils

Awesome art direction.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture
pierrelastname
2869 pencils

but no connection, despite nice visual.

kleenex's picture
kleenex
25642 pencils

I fully agree with you...

LittleJoe's picture
LittleJoe
345 pencils

Superagree

Nike Diesel's picture
Nike Diesel
13339 pencils

me as well, so ... what happened with over 60 stars in favor of this campaign?

samantharaphael's picture
samantharaphael
38 pencils

The visuals are stunning. But puppets?

Siddarth Basavaraj's picture
Siddarth Basavaraj
1665 pencils

Superb

Love creating ads..

hasalaka.th's picture
hasalaka.th
290 pencils

Only the copy convey the message. waste.

almasnazeer's picture
almasnazeer
157 pencils

I havent read the copy yet. Its not as difficult to understand. Works for me actually.

bate_palmas's picture
bate_palmas
1479 pencils

A bit silly. Art direction idea doesnt make any sense.

baliais's picture
baliais
2500 pencils

Why puppets?

Gioconda's picture
Gioconda
55 pencils

Excellent!

feysal's picture
feysal
2162 pencils

i agree the art direction is incredible

groovy baby!

feysal's picture
feysal
2162 pencils

the puppets baliais are to make it different...and humorous i believe.

groovy baby!

mattbutt88's picture
mattbutt88
3 pencils

I like these, a nice humorous approach, and using feet to control the puppets is inspired, DON'T LET YOUR FEET CONTROL YOUR LIFE! is the message I'm getting, which of course is backed up by the copy

L3oz3us's picture
L3oz3us
5 pencils

loosely translated: Cut off that smelly feet before the others kill ya.

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