Baruel Foot Deodorant: Puppet Fired

Baruel Foot Deodorant: Puppet Fired
Average: 9 (97 votes)

Get rid of the smelly feet before the others get rid of you.

Advertising Agency: Z+ Comunicação, São Paulo, Brazil
Creative Director: Manoel Zanzoti
Art Director: Elias Carmo
Copywriter: Leandro Leal
Photographer: Marcelo Ribeiro
Art buyer: Alice Iamamura
Ilustrator: Up Ilustração
Retoucher: Pamplace
Published: July 2012

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16 comments

morse's picture
11498 pencils
morseMonday, August 13, 2012 - 01:02

Awesome art direction.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture
2629 pencils
pierrelastnameMonday, August 13, 2012 - 01:34

but no connection, despite nice visual.

kleenex's picture
15866 pencils
kleenexMonday, August 13, 2012 - 14:54

I fully agree with you...

LittleJoe's picture
335 pencils
LittleJoeMonday, August 20, 2012 - 11:32

Superagree

Nike Diesel's picture
13048 pencils
Nike DieselTuesday, January 22, 2013 - 13:14

me as well, so ... what happened with over 60 stars in favor of this campaign?

samantharaphael's picture
31 pencils
samantharaphaelMonday, August 13, 2012 - 02:15

The visuals are stunning. But puppets?

Siddarth Basavaraj's picture
1492 pencils
Siddarth BasavarajMonday, August 13, 2012 - 02:49

Superb

Love creating ads..

hasalaka.th's picture
304 pencils
hasalaka.thMonday, August 13, 2012 - 03:22

Only the copy convey the message. waste.

almasnazeer's picture
157 pencils
almasnazeerMonday, August 13, 2012 - 10:15

I havent read the copy yet. Its not as difficult to understand. Works for me actually.

bate_palmas's picture
1495 pencils
bate_palmasMonday, August 13, 2012 - 04:42

A bit silly. Art direction idea doesnt make any sense.

baliais's picture
1172 pencils
baliaisMonday, August 13, 2012 - 05:29

Why puppets?

Gioconda's picture
37 pencils
GiocondaMonday, August 13, 2012 - 06:03

Excellent!

feysal's picture
1542 pencils
feysalMonday, August 13, 2012 - 08:59

i agree the art direction is incredible

feysal's picture
1542 pencils
feysalMonday, August 13, 2012 - 08:59

the puppets baliais are to make it different...and humorous i believe.

mattbutt88's picture
3 pencils
mattbutt88Monday, August 13, 2012 - 16:02

I like these, a nice humorous approach, and using feet to control the puppets is inspired, DON'T LET YOUR FEET CONTROL YOUR LIFE! is the message I'm getting, which of course is backed up by the copy

L3oz3us's picture
5 pencils
L3oz3usMonday, August 13, 2012 - 21:50

loosely translated: Cut off that smelly feet before the others kill ya.