greycells1's picture
82 pencils

wtf!!!!!!!!!! to whom are they talking to?????

Ney Frances's picture
Ney Frances
660 pencils

sorry guys, but i love this campaign! the humor is acid, and if you think today those who use the product aren´t only children, ravers, teachers and me! so if the briefing was for that target they hitted perfectly! For all three ads the situations are fun, and the type of action many kids see in their lifes! so was the deal of showing a drunk boy, a suicide girl and the car boy! I´d only give 8/10 cause the layout could be cleaner and the idea is done!

is there life before death?

bknowlden's picture
3647 pencils

I think Ney has a good point, and I like this too. I think the teddy bear is forcing it a bit and isn't needed though.

addyhoch10's picture
2592 pencils

they're showing kids and as kids are at least part of their target audience it automatically addresses them or rather their parents.
i think these ads are cute and funny and everything but i would feel uncomfortable to associate my kid with these scenes. and i can't think of parents who wouldn't.

chintan ruparel's picture
chintan ruparel
1516 pencils

okay, this is good, bt the idea resembles a lot to the bayer analgesic '4 kids headache' campaign v all saw! that ws brilliant n much better...

~ old habits die hard, older ones never do ~

slim's picture
1047 pencils

Nice execution, but the idea has no real connection with the product. Chupas are much loved, for sure, but 'its the end of the world without them' to me reeks of an arrogance not normally associated with this brand. Chupas are the thinking man's lollipop. The ads should be simple, intelligent, quirky, and adult, like the product itself.

Ney Frances's picture
Ney Frances
660 pencils


is there life before death?

kre8's picture
989 pencils

spoken like a true suit.

slim's picture
1047 pencils
muscus's picture
94 pencils

i think those who are in favour of this campaign are from the agency who did this....

salamandos's picture
1947 pencils

you're wrong. No one of the commentators here works there.
I like it too btw.

Ney Frances's picture
Ney Frances
660 pencils

i work in grey barcelona friend!

is there life before death?

drunk dave's picture
drunk dave
1066 pencils

Grey South Africa... just had a holiday in Spain. God I love your country, your food and the people. Basque country is amazing.

Ney Frances's picture
Ney Frances
660 pencils

actually i´m brazilian! but as living here for 2 years i could accept your compliments! hehehe

is there life before death?

eman's picture
22 pencils

very bad campaign

elmikel's picture
1147 pencils

I think the parents are the target audience in this case so I approve this campaign. It's funny and makes parents worry about their children...in a way. I like all of them.

Rog's picture
6082 pencils

Great feel.
Black is the new... Humour.
Tell me someone else thought "Bear Tender"...Pahahahahaha!!

>>>> That's not an ad. THIS is an ad.

Log in or register to post comments