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Shanghai

Agency Network: 
Published/Aired: 
July 2010
Description: 

Print advertisment created by Y&R, Italy for Barilla, within the category: Food.

Official supplier Shanghai Expo 2010

Advertising Agency: Y&R Italy
Creative Director: Vicky Gitto
Art Director: Marco Panareo
Copywriter: Mary Apone
Photographer: FM Photographer

Comments (15)

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Guest's picture
Guest

Old style campaign.

Guest's picture
Guest

Too easy.
First thinking.

SAM75's picture
SAM75
Activity Score 220

Can anyone explain PLZ?

Ramezani's picture
Ramezani
Activity Score 315

They mean Mikado, the game?

Guest's picture
Guest

I tried to find out,maybe the concept it's from the Italian logo for the Expo

http://geishagourmet.files.wordpress.com/2010/05/padiglione-italia-sha...

Mah...

JopyCunior's picture
JopyCunior
Activity Score 220

an ignorant logo on which an ignorant ad is based upon. then ask why italy is completely ignored when it comes to advertising. cheers!

Guest's picture
Guest

This game is called "Shangai" in Italy.

Guest's picture
Guest

In Italy - and I guess only there - Mikado is called "Shanghai".
Who did this was unaware of the fact that the game is actually European by origin, and that in the rest of the western world is known with another name that, ironically, refers to the Japanese emperor, rather than anything Chinese.

Guest's picture
Guest

In Italy, and I guess there only, Mikado is called "Shanghai".
Who did this was unaware of the fact that the game has a different name in the rest of the western world.
A name which, ironically, refers to the Japanese emperor rather than anything Chinese.

Guest's picture
Guest

And so what?
I don't like it!
It's a poor and too basic campaign.

CommandZ's picture
CommandZ
Activity Score 2498

"L'Italia non riesce ancora" <>

CommandZ's picture
CommandZ
Activity Score 2498

translation-Italy fails again.

Guest's picture
Guest

In Mexico that game is called "Palillos Chinos" or "Chinese Sticks".

JopyCunior's picture
JopyCunior
Activity Score 220

lol campaign got owned

tongtong li's picture
tongtong li
Activity Score 26

omg,what's that?

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