Barilla: Shanghai
Official supplier Shanghai Expo 2010
Advertising Agency: Y&R Italy
Creative Director: Vicky Gitto
Art Director: Marco Panareo
Copywriter: Mary Apone
Photographer: FM Photographer
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15 Comments
Old style campaign.
Too easy.
First thinking.
Can anyone explain PLZ?
They mean Mikado, the game?
I tried to find out,maybe the concept it's from the Italian logo for the Expo
http://geishagourmet.files.wordpress.com/2010/05/padiglione-italia-sha...
Mah...
an ignorant logo on which an ignorant ad is based upon. then ask why italy is completely ignored when it comes to advertising. cheers!
This game is called "Shangai" in Italy.
In Italy - and I guess only there - Mikado is called "Shanghai".
Who did this was unaware of the fact that the game is actually European by origin, and that in the rest of the western world is known with another name that, ironically, refers to the Japanese emperor, rather than anything Chinese.
In Italy, and I guess there only, Mikado is called "Shanghai".
Who did this was unaware of the fact that the game has a different name in the rest of the western world.
A name which, ironically, refers to the Japanese emperor rather than anything Chinese.
And so what?
I don't like it!
It's a poor and too basic campaign.
"L'Italia non riesce ancora" <>
translation-Italy fails again.
In Mexico that game is called "Palillos Chinos" or "Chinese Sticks".
lol campaign got owned
omg,what's that?