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25 comments

Guest's picture
Guest

Y&R?? really?

Tell me this is fake... please!

elnietodeNicho's picture
elnietodeNicho
360 pencils

i think it's good, not only because it won at epica.

Guest's picture
Guest

i think this is lame.

unmanman's picture
unmanman
118 pencils

greetings

hmmmm. too scattered. but i guess it is run of the mill so it does it for them

Guest's picture
Guest

Caught my eye. Good use of visual trickery. It's almost an optical illusion. At my agency we've been trying to figure out how this was done. Is it one photograph from a high angle in a huge grocery store or multiple photos composed in Photoshop. Regardless, it caught my eye and made a good point. Job done. Good work!!

SeanMartin's picture
SeanMartin

It's multiple photos compiled in Photoshop, I think. The lighting is just too even across the board, and, in some small areas, the perspective has been heavily manipulated. It's obviously a lot of work.

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www.joey-aristophanes.com

capywriter's picture
capywriter
5511 pencils

it must be compiled for the simple reason no one could ever reach the top shelves...

Guest's picture
Guest

the photo is from andreas gursky.
this photo is already used often.

Guest's picture
Guest

who is andreas gursky and what else was this photo used in?

if it was used a lot i've never seen it before now.

SeanMartin's picture
SeanMartin

http://www.herebeoldthings.com/2008/06/the-ten-most-ex.html

Some interesting info about him, assuming he took this. But I'm guessing someone saw his work and decided to do an "homage".

--------------------------

www.joey-aristophanes.com

Guest's picture
Guest

if u claim that this photo was used often then i would still like to know where and when?

Guest's picture
Guest

it's taken in several shots and composed in computer.
It was a hell of a job. But wortwhile.

/Fredrik Forsling

Guest's picture
Guest

Sorry I dont' get it. Maybe its a awesome picture but whats the message?
All in one pack. All these kinds of food are mixed in together and now we can buy this?
Mhmmm jammy... Cornflakes with beans and dill pickles

Guest's picture
Guest

The message is that there is a lot of nutrients in the product. Simple.

Guest's picture
Guest

but there's not only cereals or nutrients... there's coffee-filters, marmelade, sauce and everything else one would find in a food section. so the message ain't clear. it is even wrong. pasta ...äh basta.

Guest's picture
Guest

You're looking way too much into things. As if the average consumer would take a magnifying glass to an ad.

Guest's picture
Guest

They would if they were trying to figure out what the heck this ad is trying to say.

Guest's picture
Guest

I'm not sure how much resolution you can get from this jpeg, but I just dowloaded it and looked into the image and didn't find any definitive proof that there were coffee filters in the photo...only food stuffs. There are some packages might not be clear but they can easily be soup. The packages are in a soup aisle so it stands to reason. (Why would there be coffee filters in a soup aisle, anyway?)

Regardless the idea is still intact. Lots of nutrients in one product.

If someone has too much time on their hands and needs to examine every minute detail than that's called something else. Obsessive compulsive disorder.

Guest's picture
Guest

however. the picture is from andreas gursky.
was only a question of time to see it in use like this.
but i think it's not bad. it's a clear thing!

Guest's picture
Guest

You guys having trouble reading credits?

http://www.ericsatten.com/

The image's on his web page.

Guest's picture
Guest

Was it supposed to be ulgy also?

Guest's picture
Guest

I think you are all students... you think you can do better? Let's see your book and then you can comment.

Guest's picture
Guest

welcome to the internet

Guest's picture
Guest

andreas gursky sucks

Guest's picture
Guest

you suck

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