18 comments

iwannatalktosamson's picture
iwannatalktosamson
701 pencils

Some nice writing in this series.
Some of them dragged on a sentence or two too long, but the better ones made me wish they were longer.
Right on writer.

krautland's picture
krautland
3225 pencils

agreed. also note the art direction: it does not get in the way, trying to compete with the copy.

Guest's picture
Guest

well done, good sir!
:)

Guest's picture
Guest

Well done, good sir!

Guest's picture
Guest

jajjajajajajajajjajajajaja Brilliant!

Guest's picture
Guest

thats some really slick writing

drunk dave's picture
drunk dave
1066 pencils

Says absolutely nothing about the beer, we could be discussing this over tea. In fact, when they do mention beer, it's generic 'beer'. Crap ad that says nothing about nothing. Well done for writing an engaging piece... now make it relevant.

Guest's picture
Guest

i disagree. what are you going to say about the beer? it's yummy and good? people by brands because they're attracted to the brands personality, and these ads have a lot of it. look at bud. people buy a crapload of it, and it's not because it's good beer.

Guest's picture
Guest

i disagree. what are you going to say about the beer? it's yummy and good? people by brands because they're attracted to the brands personality, and these ads have a lot of it. look at bud. people buy a crapload of it, and it's not because it's good beer.

krautland's picture
krautland
3225 pencils

beer is a product you need to try. you taste it and decide whether you like a certain brand. so how do you get as many people as possible to taste it? by getting on their radar screens.

nobody ever tried a bud because the ads promised a "crisp taste."
I don't even know what that's supposed to be.

ckettner's picture
ckettner
32 pencils

There should be a question mark after "Because who doesn't want to melt ants with a magnifying glass(?)"

Aside from that...solid!

Blahblahblah's picture
Blahblahblah
10 pencils

It's a rhetorical question.

ckettner's picture
ckettner
32 pencils

Still gets a question mark.

Blahblahblah's picture
Blahblahblah
10 pencils

Not necessarily. A rhetorical question can end in either a question mark, or an exclamation point or a period, depending on context and the writer's purpose. When trying to indicate irony or sarcasm, use a period.

ADebutant's picture
ADebutant
266 pencils

Return of the City of Writers. Well done.

"Our factories make cosmetics. We sell hope." -M.Factor

Guest's picture
Guest

It's best that there is no mention of the taste because I've sampled it and bong water tastes better. Given the niche product (a beer specifically brewed for the gluten-intolerant and they know who they are) and tiny ad budget, I think it's smart to simply make a clever ad that engages you with an unknown brand for a few minutes. The ads are funny.

pratz's picture
pratz
49 pencils

Superb series of ads. Wonderful campaign. Great copy and perfectly executed. Now what amazes me is how in the world did you get the client to sign it off?

Guest's picture
Guest

because it was probably done for free.

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