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6 comments

Guest's picture
Guest

it's proving nothing

woody's picture
woody
71 pencils

1

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I like the idea but it's a bit vague =/

CuriousPencil's picture
CuriousPencil
4227 pencils

Not loving the open-endedness of this. It's ripe for abuse by mischiefmakers finishing the sentence thus:

"...for people who can't dive."
"...to make orphans of song lyrics and idiots of clients."

Guest's picture
Guest

I like the concept, not the execution. The point is that Bardill sells apparel for this type of sport, not just for looks. So the idea is good. The font and visual execution isn't so great though. They should have made it look like the cover/spread of a fashion magazine where they outline what the person in the photo is wearing.

Guest's picture
Guest

Sadly, your ad agency doesn't.

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