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Guest's picture

it's proving nothing

woody's picture
71 pencils


Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I like the idea but it's a bit vague =/

CuriousPencil's picture
4227 pencils

Not loving the open-endedness of this. It's ripe for abuse by mischiefmakers finishing the sentence thus:

"...for people who can't dive."
" make orphans of song lyrics and idiots of clients."

Guest's picture

I like the concept, not the execution. The point is that Bardill sells apparel for this type of sport, not just for looks. So the idea is good. The font and visual execution isn't so great though. They should have made it look like the cover/spread of a fashion magazine where they outline what the person in the photo is wearing.

Guest's picture

Sadly, your ad agency doesn't.

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