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Action, Swimming

Agency: 
Published/Aired: 
November 2010
Description: 
Advertising Agency: Publicis Zurich, Switzerland
Creative Director: Ralph Halder
Copywriter: Cyrill Wirz
Art Director: Thomas Berger
Photographer: Getty Images

Comments (6)

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Highest Rated

Guest's picture
Guest

Sadly, your ad agency doesn't.

Guest's picture
Guest

it's proving nothing

woody's picture
woody
Activity Score 71

1

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I like the idea but it's a bit vague =/

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Not loving the open-endedness of this. It's ripe for abuse by mischiefmakers finishing the sentence thus:

"...for people who can't dive."
"...to make orphans of song lyrics and idiots of clients."

Guest's picture
Guest

I like the concept, not the execution. The point is that Bardill sells apparel for this type of sport, not just for looks. So the idea is good. The font and visual execution isn't so great though. They should have made it look like the cover/spread of a fashion magazine where they outline what the person in the photo is wearing.

Guest's picture
Guest

Sadly, your ad agency doesn't.

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