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Action, Snowboard

Agency: 
Published/Aired: 
November 2010
Description: 
Advertising Agency: Publicis Zurich, Switzerland
Creative Director: Ralph Halder
Copywriter: Cyrill Wirz
Art Director: Thomas Berger
Photographer: Getty Images

Comments (8)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8087

Sorry, making the person invisible to make the visual interesting is not an advertising concept, just a sweaty effort.

Cheerriiee's picture
Cheerriiee
Activity Score 952

I'd like it a lot more, if you could see a more of the person using the products, tho the idea its nice!

woody's picture
woody
Activity Score 71

1

TiltedChairCreative's picture
TiltedChairCreative
Activity Score 513

I kind of like not seeing the products; I mean, from here, they wouldn't look like much anyway. I like that we're caught right at the moment when the products are being fully utilized. I toyed around with a similar idea once, but it ultimately got sacked....Tag needs work.

New Nice and Fun's picture
New Nice and Fun
Activity Score 377

Lost Season 10 Episode 1 - We've got what it takes ....

CuriousPencil's picture
CuriousPencil
Activity Score 4225

"...to make avalanches."
"...to make you invisible."

Guest's picture
Guest

I like the concept, not the execution. The point is that Bardill sells apparel for this type of sport, not just for looks. So the idea is good. The font and visual execution isn't so great though. They should have made it look like the cover/spread of a fashion magazine where they outline what the person in the photo is wearing.

Guest's picture
Guest

Nice work Getty Images.
But that's about it.

Dzsoi's picture
Dzsoi
Activity Score 8087

Sorry, making the person invisible to make the visual interesting is not an advertising concept, just a sweaty effort.

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