Barclays: Shakespeare

...if Shakespeare was a banker. Bank without emotions.

Advertising Agency: SAA, Moscow, Russia
Creative Director: Vasily Ovchinnikov
Art Director: Vasily Ovchinnikov
Copywriter: Alexandra Tschegortsova


jliopf's picture
91 pencils

shakespeare as a banker? is it a good or a bad thing? i don't get it.

morse's picture
16609 pencils

I assume Shakespeare as a Barclays banker would be a bad thing because his work would not have any emotion. But the proposition is that banking without emotion is good for the clients.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AdBuzzer's picture
1168 pencils

Nobody expects emotions from a bank, so the whole effort here is pointless - we know Barclays isn't emotional!

twelve_noon's picture
617 pencils

a bank without emotions. wow. who did the planning for this...
(i won't even comment on the creative execution itself)

luispiter's picture
2756 pencils

its bad... all campaing its bad

Reto1976's picture
24 pencils

Bank without emotions. Is this a benefit? And why Shakespeare? And why piechart?

Master Jack's picture
Master Jack
64 pencils

These are really hard to understand.

Glut's picture
3947 pencils

what? next

abake's picture
1272 pencils

I didn't understand a single ad of this campaign...
But what little I understood thanks to your comments guys, I didn't like.

sempreverdebiga's picture
10 pencils

I don't link this campaign. What do they want comunicate?
The bank has got emotions, or not ... why?

Yarp's picture
387 pencils

Think AdBuzzer hit this one on the head. I dont expect any bank to be emotional so what sets Barclays apart?

Roger Keynes's picture
Roger Keynes
5498 pencils

brand choice, without emotion?

The Jobless Writer
Will Think for Salary

Billoughsby's picture
5097 pencils

Adbuzzer has the answer Barclays needed before embarking on this campaign. This entire direction, if very mildly diverting, is pointless, heading off an expectation that no one on earth has in the first place.

Why o why.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Kyput's picture
62 pencils

yeah, why they put 50% for love but they said the bank is without emotions.. weird

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