14 comments

jliopf's picture
75 pencils
jliopfSunday, February 20, 2011 - 12:10

shakespeare as a banker? is it a good or a bad thing? i don't get it.

morse's picture
11501 pencils
morseSunday, February 20, 2011 - 12:21

I assume Shakespeare as a Barclays banker would be a bad thing because his work would not have any emotion. But the proposition is that banking without emotion is good for the clients.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AdBuzzer's picture
1209 pencils
AdBuzzerSunday, February 20, 2011 - 12:39

Nobody expects emotions from a bank, so the whole effort here is pointless - we know Barclays isn't emotional!

http://adbuzzer.wordpress.com

twelve_noon's picture
617 pencils
twelve_noonSunday, February 20, 2011 - 18:12

a bank without emotions. wow. who did the planning for this...
(i won't even comment on the creative execution itself)

barcreativo.com's picture
2752 pencils
barcreativo.comSunday, February 20, 2011 - 21:57

its bad... all campaing its bad

www.barcreativo.com

Reto1976's picture
24 pencils
Reto1976Monday, February 21, 2011 - 04:59

Bank without emotions. Is this a benefit? And why Shakespeare? And why piechart?

Master Jack's picture
64 pencils
Master JackMonday, February 21, 2011 - 05:52

These are really hard to understand.

Glut's picture
4083 pencils
GlutMonday, February 21, 2011 - 09:56

what? next

abake's picture
1173 pencils
abakeMonday, February 21, 2011 - 10:49

Wow.
I didn't understand a single ad of this campaign...
But what little I understood thanks to your comments guys, I didn't like.

sempreverdebiga's picture
10 pencils
sempreverdebigaMonday, February 21, 2011 - 11:53

I don't link this campaign. What do they want comunicate?
The bank has got emotions, or not ... why?

Yarp's picture
402 pencils
YarpMonday, February 21, 2011 - 14:09

Think AdBuzzer hit this one on the head. I dont expect any bank to be emotional so what sets Barclays apart?

Roger Keynes's picture
5405 pencils
Roger KeynesMonday, February 21, 2011 - 16:26

brand choice, without emotion?

Will Think for Salary

Billoughsby's picture
5103 pencils
BilloughsbyTuesday, February 22, 2011 - 07:11

Adbuzzer has the answer Barclays needed before embarking on this campaign. This entire direction, if very mildly diverting, is pointless, heading off an expectation that no one on earth has in the first place.

Why o why.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Kyput's picture
64 pencils
KyputThursday, February 24, 2011 - 06:03

yeah, why they put 50% for love but they said the bank is without emotions.. weird