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Barclays: Shakespeare

Barclays: Shakespeare
Your rating: None Average: 3.8 (33 votes)

...if Shakespeare was a banker. Bank without emotions.

Advertising Agency: SAA, Moscow, Russia
Creative Director: Vasily Ovchinnikov
Art Director: Vasily Ovchinnikov
Copywriter: Alexandra Tschegortsova

14 Comments

jliopf's picture 72 pencils
jliopf | Sun, 2011-02-20 12:10

shakespeare as a banker? is it a good or a bad thing? i don't get it.

morse's picture 8826 pencils
morse | Sun, 2011-02-20 12:21

I assume Shakespeare as a Barclays banker would be a bad thing because his work would not have any emotion. But the proposition is that banking without emotion is good for the clients.

What hath God wrought

AdBuzzer's picture 1130 pencils
AdBuzzer | Sun, 2011-02-20 12:39
2

Nobody expects emotions from a bank, so the whole effort here is pointless - we know Barclays isn't emotional!

http://adbuzzer.wordpress.com

twelve_noon's picture 615 pencils
twelve_noon | Sun, 2011-02-20 18:12

a bank without emotions. wow. who did the planning for this...
(i won't even comment on the creative execution itself)

barcreativo.com's picture 2752 pencils
barcreativo.com | Sun, 2011-02-20 21:57

its bad... all campaing its bad

www.barcreativo.com

Reto1976's picture 24 pencils
Reto1976 | Mon, 2011-02-21 04:59

Bank without emotions. Is this a benefit? And why Shakespeare? And why piechart?

Master Jack's picture 64 pencils
Master Jack | Mon, 2011-02-21 05:52

These are really hard to understand.

Glut's picture 4076 pencils
Glut | Mon, 2011-02-21 09:56
1

what? next

abake's picture 988 pencils
abake | Mon, 2011-02-21 10:49
2

Wow.
I didn't understand a single ad of this campaign...
But what little I understood thanks to your comments guys, I didn't like.

sempreverdebiga's picture 10 pencils
sempreverdebiga | Mon, 2011-02-21 11:53
2

I don't link this campaign. What do they want comunicate?
The bank has got emotions, or not ... why?

Yarp's picture 385 pencils
Yarp | Mon, 2011-02-21 14:09

Think AdBuzzer hit this one on the head. I dont expect any bank to be emotional so what sets Barclays apart?

Roger Keynes's picture 4088 pencils
Roger Keynes | Mon, 2011-02-21 16:26
3

brand choice, without emotion?

Will Think for Salary

Billoughsby's picture 5127 pencils
Billoughsby | Tue, 2011-02-22 07:11
1

Adbuzzer has the answer Barclays needed before embarking on this campaign. This entire direction, if very mildly diverting, is pointless, heading off an expectation that no one on earth has in the first place.

Why o why.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Kyput's picture 64 pencils
Kyput | Thu, 2011-02-24 06:03

yeah, why they put 50% for love but they said the bank is without emotions.. weird

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