Barclays: Pen

Advertising Agency: Publicis Dialog Spain, Madrid, Spain
Creative Director: David Cavanilles
Art Directors: Jaime Campiña, Juan Hernanz
Copywriter: Alfonso Cuenca
Photographer: Gustavo Queipo
Chief Creative Officer: Arturo Lopez
Published: February 2009

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Guest's picture

Excellent insight.

Prof's picture
1453 pencils

didnt get it :(

Quite really.

Guest's picture

It says banking anywhere, even if you are a long way from the branch. I thought it was pretty easy to get but I may be wrong. I often am.

I think it's a nice simple idea but I'm not 100% sure of the art direction. I'd like to see it with an even longer chain, and perhaps done more photographically... Not saying these WOULD improve it, but I'd have asked to see those options before approving it.

Anyway. Nice. IMO of course.

Guest's picture

Silly ad. How many clientes did it bring?

Disco Munky's picture
Disco Munky
3900 pencils

Better if the chain plugged into an internet socket in the wall. Nice insight though.

Doin' it for the points

Guest's picture

does the chain make a map of europe after the ice melts or something?
what is the point here? that barclays keeps you on a very very long lead?

shahidali's picture
4069 pencils

its TG must be described as 'psychologially impaired'


Guest's picture

didn't get it =s

Guest's picture

Intelligent. I saw it easy. Don´t understand someones.

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