Barclays: Dorian Grey

...if Dorian Grey was a banker. Bank without emotions.

Advertising Agency: SAA, Moscow, Russia
Creative Director: Vasily Ovchinnikov
Art Director: Vasily Ovchinnikov
Copywriter: Alexandra Tschegortsova

February 2011


CuriousPencil's picture
4225 pencils

Please tell me this is real. The world needs a global bank with no idea how their image is about to be more fucked-up than it is already.

Ivan, what's the vetting process these days? If I call myself an agency tomorrow will you post the anti-Tory campaign I'm going to make tonight under the thin disguise of 'Positive Choice'?

ivan's picture

I can't guarantee, but it could happen. :)

morse's picture
17103 pencils

Is it better to lie about how socially responsible you're just to shut hippies up? At least this ad is honest and has a clear selling point.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

luispiter's picture
2756 pencils

i dont like...

dean viii's picture
dean viii
1686 pencils

Needs work.

Roger Keynes's picture
Roger Keynes
5498 pencils

what the fuckski?

The Jobless Writer
Will Think for Salary

shahidali's picture
4069 pencils

Gutsy move. However, the route needs strong follow-up on what they mean by 'without emotion'.

I personally like the 'without emotion' platform. World has seen enough emotional banks and finally ended up with choices providing higher yield. So, saying i'm the 'uncola' is a smart move. After all, we know that you can't count emotion but the money. And when its the banker of the bankers, this is more appropriate.


AD-rian's picture
261 pencils

Who would want a bank without emotions? Hell, that's nearly every bank I know, and I hate them for it.

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