Barclays Corporate: Helping business turn the corner, Factory

Helping business turn the corner
It's important to remain upbeat in a downturn. It's a chance to re-evaluate, reinvigorate and even thrive. At Barclays Corporate, we're helping thousands of businesses prepare for a brighter future.
To find out how we can help, call 0800 014 1921 or visit www.barclaysturningthecorner.com

Advertising Agency: BBH, London, UK
Art Director: Andy Clough
Copywriter: Richard McGrann
Illustrator: Dermot Flynn, ICE9Studio
Typographers: Christopher Chapman, Dominic Grant

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11 comments

Cube's picture
Cube
458 pencils

Nice art work.

Guest's picture
Guest

this is gorgeous. well done.

pwizzle's picture
pwizzle
17 pencils

love it.

benihana77's picture
benihana77
86 pencils

It is really beautiful, but the body copy is hard to read at that angle. Then again, assuming this is in the context of a magazine, it's always nice to engage the user and make them interact with the piece and be active in order to read it (as long as it's not too much work).

The concept isn't mind-blowing, but it is great looking. I'd like to have seen a little more exploration with the body copy, though. There has to be a way to make it a little quicker to read, even in a mag-ad context.

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Hiperion's picture
Hiperion
3138 pencils

This campaign is old, isn´t it?
Why is it here?

Guest's picture
Guest

Great campaign, very welcome after all that Cannes shite.

the_lizard_king's picture
the_lizard_king
1255 pencils

Its ok. I think its too on the face. But i agree with the rest... Great art direction.

And then GOD said...
Let there be creativity!!!

Guest's picture
Guest

Loooovely series!

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice one, congrats!

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Guest's picture
Guest

Get it? Get it? It's that cliche "helping turn the corner." And there it is . . a corner. Get it? It's a visual of a cliche. Is this really BBH London? This can't be. There is no possible way. BBH London wouldn't be that silly. You jokers, you.

Guest's picture
Guest

nice idea and nice execution ~ great work!

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