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Tame the beast, Reindeer

Agency: 
Published/Aired: 
March 2013
Description: 

This is a campaign that says male grooming isn't just for Derek Zoolander, but for the ordinary man on the street. Its insight draws on the fact that inside every male, there is a hairy, unkempt, animal clawing to get out. And that's a beast that needs taming.

Advertising Agency: 180 Amsterdam, Netherlands
Executive Creative Director: Al Moseley
Creative Director: Galen Graham
Art Director: Victor Monclus
Copywriter: Will Lowe
Account Directors: Iona Ratcliffe, Stephen Corlett
Producers: Emma Pirie, Pamela Prior

Comments (4)

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Highest Rated

raynold's picture
raynold
Activity Score 336

metalistic

cvchitale's picture
cvchitale
Activity Score 1418

bogus

Klara K.'s picture
Klara K.
Activity Score 3343

It's different and hipstery stream could really like it.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

What's the idea? Oh it has a moustache.
The rationale (underneath the ad) is good, too bad the idea doesn't live up to that.

raynold's picture
raynold
Activity Score 336

metalistic

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