Barber Shop: No phone
Agency: Blattner Brunner, Pittsburgh, USA
Art Director: John Miller
Senior Writer: Kevin Corfield
Photographer: Kiefer Montgomery
Retoucher: Dave Bernhardt
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Comments
i like the logo and copy treatment enough, im just not too sure about the actual copy itself...who is 'he'?
also, the foto is horrendious!!
www.ashlandic.com
"he" is the one guy who works the barber shop from the sound of it. Look at the tag "Come on in and have THE seat." I also think the photography goes fantastic with this camapign.
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brandon
www.brandonknowlden.com
i figured the 'he' was referring to the barbershop owner...it just sounds weird to me.
www.ashlandic.com
knowing where you spend your days, I'd say you're a little biased, Brandon. No offense to your colleagues, but these "Manly Man Barbershop" ads have been done 30x already.
• http://mikelightman.com/blog •
I can't agree more. The photo just lacks contrast.
Or maybe it was done on purpose? I'm clueless.
it was definitely done on purpose..to sell the 'we dont care about our trashy appearance (and neither should you)...we're just gonna buzz cut your hair anyhow' but i still dont like it.
www.ashlandic.com
i could never write lines like these. and i would never write lines like these.
Christ I hope none of you people work in advertising.
All of you except Brandon miss the point of the campaign.
Look at ALL the ads as a series:
http://www.adpunch.org/entry/barber-shop-come-on-in-and-have-the-seat/
It's a fun little campaign, with the right copy and the right photography.
(If you used 'foto' in my creative team Ashlands, you'd be sacked.)
and it effectivley acheives its goal of making the audience think twice
about traditional barbers.
PS: Wickedcheese - "The photo just lacks contrast.
Or maybe it was done on purpose? I'm clueless."
Yes, you're kind of clueless I'm afraid.
For Christ's sake, you go to Starbucks you fool! No-one with any interest
in quality goes to bloody Starbucks, they're the world's worst coffee chain.
Anyhow, the technique is called 'cross-processing' and has great contrast.
The ad isn't selling the products anyway. Next you'll be telling us
the photo isn't focussed properly. ;-)
And finally nitigiya, I'm sure you never would/could write lines like these.
You're in India, and I wouldn't expect you to comprehend the cultural or social
relevance of the copy for this campaign. Like most ads, it has it's own particular
social and cultural relevance (and resonance). Why do you think we make different ads
in different countries (and even towns, regions, states) for the same product?
BFB
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