Barber Shaves & Trims: Tame the beast, Bear

This is a campaign that says male grooming isn't just for Derek Zoolander, but for the ordinary man on the street. Its insight draws on the fact that inside every male, there is a hairy, unkempt, animal clawing to get out. And that's a beast that needs taming.

Advertising Agency: 180 Amsterdam, Netherlands
Executive Creative Director: Al Moseley
Creative Director: Galen Graham
Art Director: Victor Monclus
Copywriter: Will Lowe
Account Directors: Iona Ratcliffe, Stephen Corlett
Producers: Emma Pirie, Pamela Prior