It is a shame, but they are not that careless. We need your call denouncing their activities.

So far, more than one million crimes have been reported, from which 33% refer to drug trafficking and consumption. After drug trafficking, the most often reported criminal offenses are: domestic violence (9%) and car theft (8%).

Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Director: Cidney Neto
Copywriter: Thiago Fernandes
Photographer: Ricardo Cunha
Account Director: Gustavo Oliveira

September 2007


Davosk's picture
4815 pencils

We need your call denouncing their activities? What a terrible line. I like the art direction except in the first one.

teenie's picture
1894 pencils

I think the copy's been lost in translation. We get the gist, though: "Too bad they're not so easy to spot. We need your help."

Samucão's picture

Salve, Bartoli!

Tá famoso, hein! : )


David Bessler's picture
David Bessler

Galera do portfolio bombado! :)

MrTisk. 's picture

Tisk tisk...

there was one more on the beach i cant find...

but tisk. Cidney Neto, tisk.

DarkSide's picture
1066 pencils

Ruim pra caralho.

proverbialthought's picture
278 pencils

Is this really an ad where the professionals are asking civilians for help? Then what the heck are the professionals paid for then?

Culture In Ads:

Zelao's picture

I hope that brazilians agencies, by discovering "ads of the world" and start posting as crazy, can start to look at themselfs about how poor, formulated and predictable are our ads nowadays. I hope copywriters stop to worry about making a nice joke and art directors keep doing theyr best to make it look good but also start thinking about the concept, too. We need to change, now!

Eu soh espero que as agencias brasileiras, depois de descobrirem e postarem como doidas no Ads of the world comecem a perceber, pelos comentarios, como nossa publicidade anda atrasada, pobre, com formulinhas prontas e previsivel. Espero q os redatores e diretores de arte comecem a pensar em conceito ao inves de sacadinhas, piadinhas prontas e direcao de arte do caralho, mas tb formulada. Precisamos mudar urgente, galera! Estamos ficando para tras.

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