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Swiss

Agency: 
Published/Aired: 
October 2011
Description: 

Copywriter: K.S. Gopal

Print advertisment created by Kobeso, United Arab Emirates for Bank Sarasin-Alpen, within the category: Finance.

Islamic Banking. Swiss Standards.

Advertising Agency: Kobeso, Dubai, UAE
Executive Creative Director / Art Director: Komal Bedi Sohal

Comments (12)

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Highest Rated

Anzor's picture
Anzor
Activity Score 32

arabic calligraphy for the word swiss, and written from right to left !!!! ... even for someone who understand arabic it doesn't make sense

alvord's picture
alvord
Activity Score 201

uhmmm...

Baelin's picture
Baelin
Activity Score 273

Would appreciate if someone could point out to me what the "Swiss Standards" element is?

jackblack's picture
jackblack
Activity Score 2355

So?

bate_palmas's picture
bate_palmas
Activity Score 1479

Hmmm. I might be wrong, but I know that in Hebrew you read from right to left. Maybe it's the same with Islamic (that's not a language though, surely?).

Then it says 'swiss'.

Which is pretty rubbish.

dsklan's picture
dsklan
Activity Score 1926

why it says siwss?!

Baelin's picture
Baelin
Activity Score 273

@bate_palmas

Oo. You're right. Read it right to left to see the Swiss. It might actually be a pretty clever piece of wordplay. Perhaps the Arabic word there means 'Bank' or something?

FYI, islamic is the religion. Arabic is the language.

A. Akbari's picture
A. Akbari
Activity Score 334

I can't understand why they made it a mirrored "swiss". To show what? Islamic means "right to left"?????

bate_palmas's picture
bate_palmas
Activity Score 1479

Who knows? Strange one this...

Anzor's picture
Anzor
Activity Score 32

arabic calligraphy for the word swiss, and written from right to left !!!! ... even for someone who understand arabic it doesn't make sense

Nsyriani's picture
Nsyriani
Activity Score 8

It definitely has something attractive in it though..

Hadrons's picture
Hadrons
Activity Score 6041

Great play with fonts.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

creative.vibes's picture
creative.vibes
Activity Score 86

the calligraphy is nice..apart from that nothing makes sense.

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