Bank Sarasin-Alpen: Swiss
Islamic Banking. Swiss Standards.
Advertising Agency: Kobeso, Dubai, UAE
Executive Creative Director / Art Director: Komal Bedi Sohal
Copywriter: K.S. Gopal
Islamic Banking. Swiss Standards.
Advertising Agency: Kobeso, Dubai, UAE
Executive Creative Director / Art Director: Komal Bedi Sohal
Copywriter: K.S. Gopal
12 comments
uhmmm...
Would appreciate if someone could point out to me what the "Swiss Standards" element is?
So?
Hmmm. I might be wrong, but I know that in Hebrew you read from right to left. Maybe it's the same with Islamic (that's not a language though, surely?).
Then it says 'swiss'.
Which is pretty rubbish.
why it says siwss?!
@bate_palmas
Oo. You're right. Read it right to left to see the Swiss. It might actually be a pretty clever piece of wordplay. Perhaps the Arabic word there means 'Bank' or something?
FYI, islamic is the religion. Arabic is the language.
I can't understand why they made it a mirrored "swiss". To show what? Islamic means "right to left"?????
Who knows? Strange one this...
arabic calligraphy for the word swiss, and written from right to left !!!! ... even for someone who understand arabic it doesn't make sense
It definitely has something attractive in it though..
Great play with fonts.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
the calligraphy is nice..apart from that nothing makes sense.