Bank of the Planet: Water

Bank of the Planet. Investments generating information and actions.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director / Creative Director / Copywriter: Alexandre Gama
Art Directors: Márcio Ribas, Cláudia Issa
Photographer: Paulo Vainer
Illustration 3D: Caio Montanari
Digital Retouch: Daniel Leão, Willian Teixeira

August 2008


Zeus's picture
906 pencils

I like this campaign...Awesome visuals

silenciorn's picture
153 pencils

All are great photoshop and in general is a touchy campaign. Is a common theme this days and I believe it takes advantage very well. I mean, it also seems that worked for the critics in here. Visuals are "done" as they use to say.

si fai il mio nome, non ci sono più...

silenciorn's picture
153 pencils

of course... since only 3% is drinkable water it would NEVER be called "Water". Since we can walk in it, thanks to the steady ground, it shall be called "Earth"...

si fai il mio nome, non ci sono più...

leaking bucket.'s picture
leaking bucket.
136 pencils

These are all nicely done.

That said, I feel like there is a lack of an emotional value to them. The visual is good, the copy is clear but I still feel like they are all a bit "cold" and too factual. None of them struck an the emotional nerve like they should of.

kgeiger's picture
7247 pencils

This campaign is solid work. Some of the lines are a bit unpolished, but that has obviously more to do with translation difficulities than the actual concept. Well done.

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

i like it. it's awesome like a plane´!

Prof's picture
1449 pencils

Quite really.

Crisp One's picture
Crisp One
2005 pencils

yeeeeaaaah... i see what your saying, but its using the sphere metaphor
in relation to our planets shape, not to tie in with the tag line like
with Travelers.

BTW the animators deserve props on the Travelers Spot, looks awesome!

1838 pencils

Yeah this works alright.

Lines work fine, visual is nice too.

We're going to need more lube.

juniojo's picture
11 pencils

not bad!!

good copy

purplehasegirl's picture
16 pencils

really good visuals !!!

Jahongir's picture
44 pencils

Great Idea! I like

piet miller's picture
piet miller
58 pencils

If only 3% is drinkable, isn't that a nice angle to create an ad?

pscs's picture
440 pencils

aka conserve water :)

des4graphic's picture
282 pencils

great work

\\Graphic in every where.... look around you!\\

Log in or register to post comments